Lead product-brand go-to-market strategies across ATL, BTL, online and on-ground channels; align stakeholders; manage campaign rollouts, measurement and continuous improvement; collaborate with media, budget, content, sales and external partners; act as project manager for product marketing initiatives and timelines.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Lead in alignment among stakeholders and partners for product-brand marketing (ie: Astro Enterprise BizOne portfolio and corporate Astro Brand) brief.
- Lead in GTM strategy for product-brand marketing from ATL, On Ground, Online to BTL
- Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
- Provide leadership in direction of product-brand marketing GTM, plan initiatives that drives quantifiable impact and results.
- Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
- Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
- Acts as project manager and point of contact for all product marketing. This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
The Person:
- Bachelors Degree in Mass Communication/ Media/ Marketing related field
- Minimum of 5 years experience in marketing communication/trade marketing is required
- Excellent writing skills in English
- Good communication skills in English and BM
- Good analysis of campaign performance marketing for digital and social
- A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
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