Brand Experience Manager – Purell Consumer Accelerator

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Purell is on a mission to drive outsized growth, redefining the category in which we play and how consumers relate to our brand in their day-to-day life. We are a scrappy, upstart business housed within the larger Clorox organization. We need to move fast with entrepreneurial, consumer-obsessed and culture-defining spirit, while taking advantage of the scale, world-class talent and capabilities that Clorox offers.
The Purell Brand Experience Manager will shape how our brand comes to life across every touchpoint. In this role, you’ll lead breakthrough, full funnel marketing and elevate our presence across retail with a strong omni and digital-first approach.
You’ll be the driving force behind Purell’s consumer brand experience, partnering closely with teams across product, portfolio, and innovation to bring big ideas to market. We’re seeking a strategic, data driven marketer who loves to build, create, and deliver work that moves the business.

In this role, you will:

• Lead Brand Strategy Activation, bringing it to life across consumer and customer touchpoints
• Ensure consistent, compelling brand expression across all communications and creative – emphasis on digital marketing, social, influencer, retail and PR.
• Own Integrated Brand & Commercial Planning, developing full funnel plans across brand, media, shopper, and sales.
• Drive strong performance across e commerce channels, including Walmart, Target and Instacart.  Influence Amazon’s PDP, Assortment and Content as a Marketing vehicle for other channels.
• Lead Cross Functional & Agency Alignment, Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Drive Learning, Measurement & Optimization, building a clear learning agenda tied to KPIs and business outcomes.
• Partner with Finance and Analytic Insights to inform ongoing optimization.
• Serve as the primary point of accountability for shared Brand Experience teams and agency partners.

What we look for:

• Typically 5+ years of CPG experience with Digital Marketing, Social and Retail Marketing experience, ~10-15% Travel, and BS/BA Degree
• Brand Experience/Marketing background with ownership of full funnel media, proven campaign execution track record and delivery of measurable business impact
• Proven ability to lead cross functional teams and agency partners.
• Experience guiding integrated creative in Creative across digital, ecommerce and retail, including Briefing/Development, Social/Influencer, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
• Strong analytical mindset with experience driving learning and performance measurement.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

–Zone A: $131,200 - $258,500

–Zone B: $120,300 - $237,000

–Zone C: $109,400 - $215,500

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.