Communications & Social Media Associate

Responsibilities:

Corporate Communications & PR

• Own and maintain the communications calendar — tracking all initiatives, timelines, deliverables, and outcomes, while managing an inventory of shareable assets.
• Own and evolve the media, analyst, and influencer database — researching new contacts, building targeted lists, and supporting outreach and pitch distribution.
• Develop core communications content — including media and influencer pitches, executive quotes and talking points, briefing materials, customer use case summaries, and press releases.
• Monitor and track press coverage — capturing relevant articles, identifying new media opportunities, tracking industry trends, and contributing to reporting and asset development.
• Support the Decision Intelligence Podcast program — researching and securing guests, drafting topics and questions, and coordinating scheduling and recording logistics.
• Support press release execution and distribution — managing content development and approvals, coordinating wire distribution and website posting, and tracking performance.

Social Media

• Own day-to-day management of Aera’s social media channels (LinkedIn and others), including content scheduling, publishing, and community engagement.
• Develop and maintain Aera’s social media content calendar — coordinating with marketing, product, and communications teams to support key announcements, campaigns, and events.
• Create and support social content development — partnering with the Content Director to draft posts, develop copy, and supporting assets aligned to Aera’s brand voice.
• Monitor social channels and conversations — tracking brand mentions, industry trends, and engagement opportunities, and responding or escalating as appropriate.
• Track and report on performance metrics — including reach, engagement, and follower growth, and surface insights to inform content strategy.
• Stay current on social trends and platform updates — bringing forward recommendations to continuously improve performance and engagement.

About You:

• 2+ years of experience in communications, public relations, and social media for B2B technology companies
• Strong written communication skills, with the ability to adapt tone and style across different formats and audiences (social posts, press commentary, executive messaging).
• Experience supporting PR workflows, including media and influencer engagement, and familiarity with industry tools (e.g., Muck Rack, wire services, and media monitoring platforms).
• Familiarity with major social media platforms (LinkedIn, X/Twitter, Instagram) and social media management tools (e.g., Hootsuite, Sprout Social, or similar).
• Highly organized with excellent attention to detail and project coordination skills — able to juggle multiple priorities and deadlines without dropping the ball.
• A proactive, curious mindset: comfortable doing research, synthesizing information, and bringing ideas to the table.
• Collaborative team player who can work effectively with cross-functional partners and build relationships with internal stakeholders.
• Proficiency in Google Workspace and Microsoft Office.
• Proficiency with AI tools to accelerate content creation and research workflows.

Nice to Have:

Experience in a B2B technology, SaaS, or enterprise software environment.
Exposure to PR agency environments or experience working with external PR partners.
Understanding of media relations and PR processes, including pitching, briefings, and coverage tracking.
Experience creating and managing content for a company LinkedIn page or similar corporate social channel.
Degree in communications, journalism, public relations, marketing, or a related field.