Content Writer

fal is building the Generative Media Cloud. Infrastructure that helps creators and developers turn raw ideas into finished media, instantly. We’re growing fast and looking for a Content Marketing Manager to shape the narrative of our brand across every channel and touchpoint.

If you're part storyteller, part strategist, and deeply online, this role is for you.

We operate in one of the fastest-moving categories in tech. New models, techniques, and capabilities launch weekly. Developers are hungry for clarity. You’ll help define how the industry understands generative media, through technical blogs, deep dives, industry reports, prompt guides, and hands-on tutorials. This isn’t filler content. What you write will rank, get shared, and shape buying decisions.

• Write high-quality SEO-driven blog posts targeting developers, technical teams, and enterprise buyers
• Produce thought leadership content on generative media trends, infrastructure, and real-world use cases
• Contribute to major industry assets (e.g., reports, benchmarks, ecosystem breakdowns)
• Create prompt guides, how-tos, and implementation tutorials for models and workflows
• Collaborate with ML engineers and product teams to translate technical capabilities into clear documentation and educational content
• Optimize content for search performance and long-term discoverability
• Continuously update and improve existing content as models and capabilities evolve
  

• Have 2-6 years of experience in technical writing, content marketing, or developer-focused media
• Know how to write for both humans and search engines
• Can take complex infrastructure or model-level details and make them understandable without dumbing them down
• Care about clarity, structure, and credibility
• Are comfortable interviewing engineers and extracting signal
• Move fast and iterate — you can ship consistently without sacrificing quality

Bonus

• Familiarity with generative media (image, video, audio, multimodal models)
• Experience writing for developers (APIs, SDKs, performance benchmarks, architecture breakdowns)
• Personal experimentation with AI tools, prompting, or creative workflows
  

• $100,000 – $140,000 OTE + equity + comprehensive benefits

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites