Copywriter II

About Us 

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together. 

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career. 

To learn more about us, visit www.financeofamerica.com 

Purpose of Role

Responsible for writing and editing short and long-form marketing content for print, web, digital, and social platforms across multiple sales channels and initiatives to meet business goals. Delivers compelling, brand-aligned copy that supports business goals and resonates with target audiences.

Key Responsibilities and Expectations

• Writes and edits copy for various media, including email, web, landing pages, print collateral, digital ads, social media, and more.

• Ensures copy adheres to brand voice, messaging frameworks, and compliance requirements.

• Collaborates with designers, video editors, strategists, and stakeholders to translate briefs into effective content.

• Contributes to messaging development and refinement for key campaigns.

• Uses AI tools to aid in content creation, versioning, proofing, refining, and optimization.

• Adapts writing style for different audiences and channels.

• Participates in content reviews and feedback loops with internal stakeholders and compliance teams.

• Performs other duties as assigned.

Reports To

Director, Creative Operations

Qualifications

Qualifications - Experience/Skills/Competencies

• Minimum 3 years of related experience copywriting, marketing, and advertising content, preferably with financial services clients.

• Strong portfolio demonstrating the ability to write persuasive marketing copy across multiple formats and platforms.

• Experience providing marketing and advertising content used in social media, print collateral, web content, and emails.

• Experience with marketing campaign workflows, including understanding the creative and production process for print, video, and digital materials.

• Ability to pivot quickly between long form, conceptual, and performance-driven copy.

• Experience writing or refining AI prompts for creative or marketing use.

• Knowledge of compliance and regulatory review workflows with ability to work within brand, legal, and compliance guidelines.

• Ability to consistently demonstrate attention to detail.

• Interpersonal, oral, and written communication, and presentation skills.

• Analytical and problem-solving skills with a customer service orientation.

• Organizational, prioritization, and time management skills with attention to detail to work in a fast-paced environment.

• Proficiency in Microsoft Office Suite.

• Proficiency in cloud collaboration tools (e.g. Google Docs).

• AP style proficency

Qualifications - Education - Required

High School Diploma or GED

Qualifications - Education - Field(s)/Profession(s)

English, Communications, Journalism, Marketing, or related field.

Qualifications - Education - Preferred

Bachelor’s degree

Compensation

The base salary range for this position is ($70,000 - $90,000 ) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

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