Copywriter

We are seeking a talented Copywriter to craft engaging copy and content for MECCA marketing channels.

The Role You Could Play

We’re looking for a talented Copywriter to join MECCA’s dynamic Content Team. In this role, you’ll craft sharp, engaging short-form copy and thoughtful long-form storytelling across a range of channels – from in-store customer experience (VM), eDMs, Web, CRM (Beauty Loop) to editorial (The Memo) and beyond. You’ll respond to briefs with words that move, inspire and drive action – all while bringing MECCA’s brand voice to life with clarity, consistency and creativity.

Working closely with the Content Director and a range of internal stakeholders, you’ll take projects from concept through to final delivery. A keen eye for detail, a passion for innovation within a leading retail environment and the ability to balance commercial savvy with creative flair will set you up for success. If you love collaboration, thrive in a fast-paced environment and know your way around a brief, we’d love to hear from you.

Your main responsibilities will include:

• Deliver compelling, on-brand copy across multiple touchpoints – including eDMs, signage, web and editorial
• Interpret briefs with a clear understanding of tone, audience and commercial objectives
• Apply the MECCA tone of voice and style guide consistently across formats and platforms
• Ideate and execute creative messaging for world-class campaigns – ensuring consistency from concept to rollout across channels.
• Contribute regularly to The Memo with insightful, editorially driven storytelling
• Continuously evolve our brand storytelling and customer engagement through words

What you will bring

• 5+ years’ experience in copywriting through various channels and formats
• Industry experience in beauty and/or retail is desirable
• A tertiary qualification in Communications, Creative Writing, Marketing, Advertising or similar
• Outstanding written and verbal communication skills
• A strong understanding of tone of voice, grammar and style conventions
• A strong portfolio showcasing short- and long-form work – ideally with experience in beauty, retail or lifestyle
• A sharp eye for detail and a love for well-crafted language
• A flair for balancing creativity with commercial effectiveness
• A collaborative spirit and a proactive, can-do attitude
• The ability to manage multiple stakeholders and deadlines
• A passion for brand storytelling and a finger on the pulse of beauty and culture
• Confidence in gathering, interpreting and actioning feedback

Your Life At MECCA 

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include: 

• Professional development programs and first-class digitised learning offering 
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs 
• Access to quarterly product allowance 
• Up to 40% discount  

​Benefits are subject to company policy, as updated from time to time. 

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.  To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careers

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