Creator & Community Program Lead — Grok Imagine

The Imagine Product team is redefining AI-driven media experiences for Grok users worldwide. In this role, you’ll build the communications system that meets creators where they are: public proof of what Grok Imagine can do, programs that show creators how it makes them faster, more cost-efficient, or more ambitious, and a community that runs from individual makers to production houses. The job is to move the brand from talking about itself to making other people talk about it — through proof, craft, and community. If you’re a hands-on communicator who can turn product capability into credible stories, repeat advocates, and a feedback loop back into the product, this is your opportunity to make a lasting impact.

• Own creator and community communications strategy for Grok Imagine — plan and execute outreach that turns product capability into visible proof, creator adoption, and durable brand affinity.
• Build and ship product-showcase content across owned channels.
• Design and run influencer programs as two distinct motions: awareness partners who put Grok Imagine in front of volume, and craft partners.
• Build relationships with production houses, studios, and in-house creative teams. Get Grok Imagine into real editorial and post-production pipelines, and run a two-way channel so professional workflow feedback reaches the product.
• Manage external production when in-house capacity is not enough — bidding, contracts, workflow, and quality control — in close partnership with creative leads who set the taste bar for anything that ships under Grok’s name.
• Track how competing AI media products talk to creators and professionals. Build the measurement that shows which communications work actually drives adoption, and that can support investment in the work.

• Proven experience leading communications, creator partnerships, or community programs for a consumer or creator-facing product, including shipped showcases, tutorials, case studies, or creator programs that moved people from curiosity to practice.
• Hands-on operator: you can write a brief, run outreach, ship a content calendar, manage a vendor, and stand up a curation and rights-clearance pipeline without a large team underneath you.
• Experience working with creators, influencers, or professional media practitioners, and judgment about which voices confer reach versus which confer credibility.
• Excellent written and verbal communication; you can be precise with internal partners and compelling with external audiences.
• Strong editorial judgment and a clear standard for what can go out under the brand.
• Comfort operating in a small, high-velocity team alongside product, research, design, and engineering.

• Background in AI-driven media, generative tools, or adjacent creative software.
• Experience running both broad-reach influencer programs and credibility-building partnerships with working professionals.
• Familiarity with production, post-production, or studio workflows — and how new tools actually enter them.
• Experience managing agencies or production vendors end to end.
• Analytics-informed content practice: using performance data to set cadence, format mix, and spend.
• Demonstrated taste in visual and motion media, and a point of view on what makes generative work look professional rather than novel.
• Prior work moving a product’s public perception from novelty to working tool.

$140,000 - $196,000 USD

Base salary is just one part of our total rewards package at xAI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.