Owns UK and Ireland customer activation strategy, budgets, activity plans, agency relationships, and execution across in-store and online shopper journeys. Develops customer-specific solutions, toolkits, selling materials, and internal deployment content while collaborating with Sales, Marketing, Finance, Supply, and other functions. Evaluates campaign performance, recommends improvements, and drives value creation within customer marketing.
Job Description:
Represent the customer’s needs internally and build them into our activation proposals
- Ownership for UK& IRL activation plan – alignment, delivery & execution of the plan – including priority choices.
- Ownership for the UK TRC budget for the accounts responsible for – from agreeing allocation, to management/stewardship of the budget.
- Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery of all external tool kits and selling materials.
- Ownership to 3rd party agency relationships.
- Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies.
- Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives.
- Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online.
- Evaluate executions with clear learnings and recommendations for future applications.
- Champion value creation within customer marketing.
- Commercial (sales, marketing, category, customer marketing) experience, and demonstrated ability to develop strong and impactful internal and external relationships and influence customers of all sizes.
- Strong track record of developing and executing visions and strategies with the ability to inspire and lead a complex, cross country team/structure to consistently deliver business results.
- Ability to navigate complex situations and challenge the status quo with a can-do attitude.
- Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment, which will also itself be new in the initial period.
- Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
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