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About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
The Mixpanel global growth marketing team is growing, and we’re looking for our first Customer Growth Marketing Manager—a hybrid of Lifecycle & Growth Marketing with a focus on retention and expansion. This role will work closely with the team of demand generation experts, while ensuring we’re meeting customer needs and strategically growing Mixpanel usage.
As Customer Growth Marketing Manager, you’ll develop and optimize lifecycle programs that help free and paid customers maximize Mixpanel’s value, driving retention, expansion, and pipeline impact. The ideal candidate knows what works (and what doesn’t) in signal-based campaigns, has deep expertise in experimentation, and thrives on analyzing, iterating, and driving impact through email and in-product engagement. They excel at leveraging customer insights to craft personalized, high-impact experiences that directly fuel growth.
What You'll Do- Drive revenue growth
- Own developing and optimizing lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging.
- Leverage key account signals (e.g., Qualified Signups, Free Plan Caps) to identify expansion opportunities.
- Refine nurture sequences and engagement plays to improve conversion and time-to-value.
- Be SME in email marketing and provide inputs to global marketing team’s approach to email as a channel.
- Collaborate cross-functionally for expansion success
- Partner with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion.
- Work with Product Growth to optimize onboarding and in-app engagement.
- Ensure accurate tracking with Marketing Ops.
- Measure and optimize
- Test, iterate, and optimize lifecycle programs and understand what is and isn’t working.
- Track key metrics like pipeline generated and influenced, retention, and engagement — driving understanding of these motions with broader team.
- Account Signals: Mixpanel, Bluebirds, 6Sense, and G2 Intent
- Emails: Customer.io, Outreach and Bluebirds
- Data Enrichment: ZoomInfo and Clay
- 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS.
- Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
- Preferably, expertise in signals tools like Bluebirds AI, Common Room, etc.
- Comfortable using customer data, intent signals, and product usage insights to drive targeted lifecycle programs.
- Experience collaborating tightly with Account Management, Customer Success, and Product Growth teams.
- Strong analytical mindset—skilled in reviewing data, identifying actionable insights, and applying to programs.
- Hands-on with testing and experimentation, using a data-driven approach to continuously improve performance.
- Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Mixpanel San Francisco, California, USA Office
Pier 1, Bay 2, The Embarcadero, San Francisco, CA, United States, 94111
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