Demand Generation Manager, Social Media

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview
We are seeking a dynamic and results-driven Demand Generation Manager to join our dedicated demand generation marketing team. As a Demand Generation Manager, you will play a key role in driving lead generation, nurturing campaigns, and pipeline growth. This is an individual contributor role where you will be responsible for executing demand generation strategies, leveraging various marketing channels and tactics to capture and engage target audiences.
What you will do

• Demand Generation Strategy: Collaborate with the demand generation team to develop and execute comprehensive demand generation strategies aligned with business goals. Identify target audiences, define key messages, and create campaigns to generate quality leads and drive pipeline growth.
• Campaign Execution: Plan, implement, and optimize demand generation campaigns across various channels, including email marketing, content marketing, paid advertising, social media, and webinars. Leverage marketing automation tools and CRM systems to manage campaigns and track performance.
• Lead Generation and Nurturing: Implement lead generation tactics to capture and qualify leads, leveraging inbound and outbound marketing techniques. Develop and execute lead nurturing programs to guide prospects through the sales funnel, ensuring a seamless handoff to the sales team.
• Content Development: Collaborate with the content marketing team to develop compelling and targeted content assets that align with buyer personas and campaign objectives. Leverage content to drive engagement, capture leads, and support lead nurturing initiatives.
• Measurement and Optimization: Establish key performance indicators (KPIs) and track the effectiveness of demand generation campaigns. Analyze data and metrics to identify opportunities for optimization and drive continuous improvement. Provide regular reports and insights to stakeholders.
• Collaboration: Work closely with cross-functional teams, including sales, marketing operations, and product marketing, to align demand generation activities with overall marketing and sales strategies. Collaborate with the sales team to ensure lead quality and facilitate a seamless handoff.
• Market Research: Stay abreast of market trends, industry developments, and competitive landscape to inform demand generation strategies and tactics. Conduct research to identify target accounts and create account-based marketing (ABM) initiatives.
• Industry Best Practices: Continuously expand your knowledge of demand generation best practices, emerging trends, and technologies. Stay up-to-date with marketing automation tools, lead management systems, and other relevant platforms.
• Performs other duties as assigned
• Complies with all policies and standards

Education Qualifications

• Bachelor's Degree or equivalent experience preferred

Experience Qualifications

• Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth. B2B experience is preferred.

Skills and Abilities

• Demand Generation Expertise: Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.
• Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
• Marketing Automation: Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.
• Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.
• Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.
• Adaptability: Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.

Work Environment

• Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta, GA, and the salary range for this location is $100,800.00 to $201,600.00.  All qualified external applicants will be considered for an in-office role, based in Atlanta.  All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.

A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.

Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.  Please click the following link for detailed information about our benefits offerings:  https://www.trinet.com/documents/blt5b61a1040aae1904 

Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact [email protected] to request such an accommodation.