Demand Generation Manager

At CelerData, we empower organizations to unlock the full potential of their data with our next-generation, cloud-native, high-performance analytical database built for modern lakehouse architecture. Challenging the status quo set by products like Snowflake, ClickHouse, and Trino, we’re driving the future of data analytics by delivering unparalleled query performance and a streamlined architecture for enterprises worldwide. Join us to help customers transform their data into actionable insights and achieve exceptional technical success.

We are seeking a highly driven, data-oriented Lead Generation Specialist to join our Marketing team in the Bay Area. In this role, you will play a key part in scaling our pipeline by driving high-quality lead acquisition across multiple channels and ensuring seamless alignment between Marketing and Sales.

You will own the end-to-end lead generation workflow - from data sourcing, audience definition, and campaign execution to lead scoring, routing, and performance analysis.

• Execute and optimize the company’s lead generation strategy, across both inbound and outbound channels.
• Use HubSpot to manage leads, build automated workflows, maintain lists/segments, apply MQL criteria, and support lead routing.
• Leverage ZoomInfo, LinkedIn Sales Navigator, and Demandbase to identify ICP accounts, personas, and intent signals.
• Collaborate closely with the SDR team to ensure timely follow-up and improve MQL → SQL conversion rates.
• Analyze performance data across channels (email, paid ads, content downloads, events) and continuously improve lead quality and volume.
• Support content distribution and ABM initiatives, including whitepapers, gated content, account lists, and nurture programs.
• Manage lead capture and follow-up for webinars, partner events, conferences, and ecosystem marketing activities.
• Produce regular reports including lead performance dashboards, funnel metrics, and campaign ROI analysis.

• 2–5 years of experience in B2B marketing, preferably in SaaS, data infrastructure, cloud, or related technology fields.
• Strong hands-on experience with HubSpot, ZoomInfo, LinkedIn Sales Navigator, and Demandbase, etc.
• Solid understanding of marketing funnel metrics (MQL, SQL, Pipeline) and data-driven campaign optimization.
• Experience with ABM (Account-Based Marketing) and intent data tools.
• Ability to define ICPs and personas, build targeted audience lists, and develop high-quality lead pipelines.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and cross-functional collaboration skills with SDRs, AEs, and content/product teams.
• Self-motivated, organized, and comfortable working in a fast-paced startup environment.

• Familiarity with paid media platforms such as LinkedIn Campaign Manager or Google Ads.
• Background or interest in data infrastructure, AI, or real-time analytics.
• Experience working in a high-growth startup.
• Strong academic background (e.g., top universities or marketing/analytics-related majors).