Overview
You will have the opportunity to champion the needs of the developer community. You’ll evangelize key product and technology capabilities developing and implementing effective marketing plans and activities through the entire customer journey.
Responsibilities
- Develop strategic product marketing plans that include multiple strategies, including campaigns, that drive awareness, demand, and adoption of ArcGIS products
- Align product marketing efforts and strategy with product development efforts and product roadmaps
- Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products
- Develop persona-based product positioning, messaging, and go-to-market plans for assigned product(s)
- Execute product marketing strategies, including campaigns, that drive awareness, demand, and adoption of assigned product(s)
- Lead, coordinate, and execute new product launches, internal communications, and multichannel enablement
- Conduct market research to influence product messaging based on understanding of the competitive landscape
- Measure and analyze performance of executed product marketing plan and associated strategies
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Develop key performance indicators to measure product performance in market
Requirements
- Two (2) years of experience in the job offered, or two (2) years of experience in a related occupation
- Must demonstrate experience in the Microsoft Suite including Microsoft Excel, Microsoft PowerPoint, and Microsoft Word; Cloud-Based Visual Collaboration Platforms, such as Lucid Chart or Miro; UAT; Data Analytics; SQL; Figma; and Marketing Automation Tools.
- Bachelor’s degree, or foreign equivalent degree, in Computer Science, Information Systems, Computer Engineering, Electronics Engineering, or a related field
Recommended Qualifications
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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