Digital Content Specialist

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. 

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us. 

WHO WE ARE

RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible.  We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others. 

RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker.

Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges.

HOW WE WORK

We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:

• Craft bold strategies to move issues forward
• Design and launch communications campaigns that resonate
• Build and run digital efforts that drive action
• Create powerful visual identities, stories, and content that spark connection

Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance.

We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win.

That’s the RALLY edge—and it’s how we drive real impact.

DIGITAL CONTENT SPECIALIST

RALLY is seeking a Digital Content Specialist to join our team. In this role, you’ll be an essential member of client teams, helping shape and execute creative digital strategies that drive social impact across a range of issue areas.

You’ll work across 2–4 small client teams, collaborating with colleagues to lead digital-first campaigns through engaging social content, creative strategy, video production, reporting, and day-to-day social media management. Whether your background is in digital marketing, advocacy, creative production, or social media strategy, you bring sharp instincts, strong visual storytelling skills, and a knack for translating ideas into compelling digital content.

No two days are the same. You might be managing a content calendar, producing Reels for a campaign launch, analyzing social metrics, contributing creative ideas to a new business pitch, or coordinating with clients for approvals. Digital Content Specialists at RALLY are creators, collaborators, and strategists—growing quickly and playing a central role in digital campaigns that matter.

RESPONSIBILITIES

• Work on account teams for multiple clients, including leading more complex digital content projects with the support of the account lead
• Anticipate client needs, as well as internal team needs, on a daily basis
• Contribute to the development of digital content strategies for account teams, support progress towards key metrics and broader campaign goals, utilizing innovative tactics that drive high engagement and move people to action
• Develop content calendars and manage the production of content for a variety of digital channels, with a strong focus on social media
• Communicate regularly with clients on status, timeline, budget, deliverables, campaign performance, and competitive intelligence analysis
• Manage third-party vendors as needed, including website development, freelance designers, advertisers, and video production teams
• Help build client capacity through training on digital tools and trends
• Develop training for RALLY internal staff on digital tools and best practices
• Support business development, draft proposals, and participate in pitch meetings as needed
• Monitor digital and cultural trends, current events, and mobilization opportunities across accounts
• Attending regular staff, team, and client meetings, and providing input and feedback on business improvement, including the craft of client service, staff development, and office procedures
• Contribute to strategic growth and brand positioning for the firm overall

QUALIFICATIONS

• 3–5 years of experience in digital communications, social media content creation, or a related field
• Strong writing, editing, and verbal communication skills
• Proven ability to thrive in a fast-paced, collaborative agency or client-service environment
• Experience developing and managing social media content and strategy across platforms, including writing, visual content creation, scheduling, publishing, and community management
• Proficiency with tools such as Google Workspace, Canva or Adobe Express, Microsoft Office Suite, and other web-based platforms
• Familiarity with TikTok, Instagram Reels, Snapchat, YouTube, or Twitch—and an understanding of what content performs well on each
• Ability to analyze performance metrics and apply insights to strengthen campaigns
• Familiarity with large language models (LLMs) and generative AI tools, including their use for content creation and editing with high standards of clarity and accuracy
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
• Ability to translate complex issues into engaging, accessible digital content
• Mentor and supervise junior staff, including Account Associates, to ensure strong deliverables and professional development
• A creative, curious, and solutions-oriented mindset
• High attention to detail, strong interpersonal skills, and the flexibility to adapt in a fast-changing environment
• A collaborative spirit with the confidence to lead when needed

Bonus points for:

• Experience in influencer marketing, coalition engagement, or training others in digital communications
• A background in issue advocacy or experience using digital tools to advance progressive causes

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer:

• Competitive salary + generous commissions 
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
• One week of paid time off between Christmas and New Year’s Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan 
• Generous health, dental, and vision benefits 
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

Compensation: This is a full-time, hourly position with a pay range of $32–$34 per hour, commensurate with experience. This translates to approximately $60,000–$70,000 per year.