Digital Marketing & Creative Specialist

Digital Marketing & Creative Specialist

Boyd Homes is now The Boyd Companies, Inc. (Boyd) - and we are now officially a 100% employee-owned property management and development company serving Virginia, North Carolina, and Florida. For more than 40 years, Boyd has been committed to building high-quality communities while maintaining a culture of integrity, collaboration, and long-term value.

Boyd Built LLC, a member of The Boyd Companies, Inc., is looking for a creative, technically curious Digital Marketing & Creative Specialist to join our Marketing team.

As an employee-owned company, every team member plays a direct role in our success. We are looking for professionals who take pride in their work and want to contribute to building exceptional communities.

Position Summary

This role is ideal for someone who works remotely and gets things done. This person has a strong eye for design, understands what makes creative content visually effective, and enjoys turning ideas into engaging digital content. You will help create marketing materials for websites, social media, digital advertising, email campaigns, video, and other digital platforms.

We are not looking for someone who simply knows how to use design software. We want someone who understands why a design works—from layout and visual hierarchy to typography, color psychology, composition, spacing, and branding.

You should also be comfortable learning about new technology. Digital marketing and creative production are changing quickly, and we are looking for someone who is excited to explore new software, platforms, and AI tools that can make our marketing more creative, efficient, and effective.

A college degree is not required. We care more about your creativity, portfolio, technical ability, willingness to learn, and ability to produce great work.

What You'll Do

You will work closely with the Marketing Director to develop creative content and execute digital marketing initiatives across multiple brands, communities, campaigns, and platforms.

Responsibilities may include:

• Design digital marketing materials for social media, websites, digital ads, email campaigns, landing pages, presentations, signage, and other marketing channels.
• Create visually engaging social media graphics, short-form videos, reels, stories, advertisements, and web content.
• Edit and produce video content for websites, YouTube, social media, digital advertising, and other platforms.
• Use AI image and video generation tools to create, enhance, modify, and experiment with creative marketing.
• Write effective prompts and refine AI-generated images, video, and creative concepts until they meet brand and quality standards.
• Assist with the creation and maintenance of websites and landing pages.
• Resize, adapt, and optimize creative assets for different advertising platforms, devices, screen sizes, and placements.
• Help develop creative concepts for digital advertising campaigns.
• Maintain brand consistency across multiple digital channels and campaigns.
• Select appropriate fonts, colors, imagery, layouts, and visual styles based on the audience, brand, and campaign objective.
• Apply design principles such as balance, contrast, hierarchy, alignment, repetition, proportion, and whitespace.
• Understand and apply color theory and the psychology of color when developing marketing materials.
• Understand how typography and font selection can influence brand perception, readability, emotion, and user experience.
• Review creative work critically and identify opportunities to improve layout, readability, visual hierarchy, messaging, and overall effectiveness.
• Help organize and maintain digital creative assets, templates, photography, video, logos, brand files, and marketing resources.
• Stay current with design trends, social media trends, digital advertising formats, creative technology, and AI tools.
• Test new creative approaches and help identify what types of content generate the strongest engagement and marketing results.
• Collaborate with other members of the marketing, sales, operations, and leadership teams as needed.

What We're Looking For

The ideal candidate has a combination of creativity, design judgment, curiosity, and technical confidence.

You should have:

• A strong eye for good design and the ability to recognize when something visually works—and when it does not.
• A working understanding of fundamental design principles.
• Knowledge of color theory and an understanding of how color can influence emotion, attention, perception, and behavior.
• An understanding of typography, font pairing, readability, and how different font styles influence brand perception.
• Strong visual composition and layout skills.
• An understanding of branding and the importance of maintaining a consistent visual identity.
• Experience creating content for social media and digital platforms.
• Experience using creative or design software.
• Basic video editing skills or a strong desire to learn video production.
• Comfort working with AI-powered creative tools for image generation, video generation, editing, brainstorming, and content production.
• The ability to learn new software independently and quickly.
• Strong attention to detail.
• Good organizational and time management skills.
• The ability to manage multiple projects and deadlines is important.
• The ability to accept creative feedback and improve work based on direction.
• The confidence to bring new ideas to the table is important.

Software & Technology

You do not need to know every platform we use on your first day.

You do need to be comfortable learning new tools.

Experience with any of the following is helpful:

• Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• Premiere Pro
• After Effects
• Canva
• WordPress or other website platforms
• Social media management platforms
• Email marketing platforms
• Google Workspace
• Microsoft Office
• Digital advertising platforms
• AI image-generation tools
• AI video-generation tools
• AI writing and marketing tools
• Photo and video editing software

We regularly evaluate new technology, so the software you use today may not be the software you use a year from now. Curiosity and adaptability are important parts of this position.

AI & Emerging Technology

AI will be an important part of this role.

We are looking for someone who sees AI as another creative tool—not as a replacement for creativity.

The right candidate should be interested in learning how to use AI to:

• Generate original visual concepts.
• Produce and edit images.
• Generate and edit videos.
• Create backgrounds, environments, and creative variations.
• Develop storyboards and campaign concepts.
• Explore different visual styles.
• Improve creative workflows.
• Rapidly prototype marketing ideas.
• Adapt creative for different audiences and platforms.
• Support content development while maintaining brand standards.

AI-generated content still requires human judgment. You will be expected to recognize when AI-generated creative looks professional, when it does not, and how to refine it into something that represents the brand well.

Education & Experience

A college degree is not required for this position.

We welcome candidates who have developed their skills through:

• Professional experience
• Freelance work
• Personal projects
• Self-directed learning
• Online courses
• Certifications
• Technical programs
• Content creation
• Design work
• Photography or videography
• Social media management
• Other hands-on creative experience

A strong portfolio and demonstrated ability are more important to us than a specific educational background.

Portfolio

Candidates should be prepared to share examples of their creative work.

Your portfolio does not need to contain work from a traditional agency or corporate environment. Personal projects, freelance work, school projects, social media content, photography, video, AI-assisted creative work, website designs, advertisements, and other examples that demonstrate your creative ability are welcome.

We are especially interested in seeing work that demonstrates:

• Strong layout and composition.
• Good typography.
• Thoughtful use of color.
• Branding.
• Social media is creative.
• Digital advertising.
• Web design.
• Photography or photo editing.
• Video editing.
• AI-assisted creative work.
• Creative problem solving.

You May Be a Great Fit If...

• You notice bad kerning.
• You have opinions about fonts.
• You can explain why one shade of blue feels completely different from another.
• You notice when something is slightly misaligned before anyone else does.
• You enjoy experimenting with new creative tools.
• You can look at a design and immediately start thinking about how you would improve it.
• You enjoy both the creative and technical sides of marketing.
• You are willing to try something, learn from it, improve it, and try again.
• And when a new piece of software or AI tool comes out, your first instinct is to figure out what you can create with it.

What Success Looks Like

Success in this role means producing creative work that is not only attractive, but effective.

You will help us create marketing that:

• Captures attention.
• Communicates clearly.
• Strengthen our brands.
• Creates a consistent visual experience.
• Performs well across digital platforms.
• Connect with our target audience.
• Helps turn marketing ideas into measurable results.

Most importantly, we are looking for someone who wants to create, learn, experiment, and continuously get better.

Job Details

• Position Type: Full-time
• Reporting Structure: This Position reports to the Marketing Manager
• Location Requirement: This position is based in Richmond, Virginia and offers a remote work arrangement. Candidates must reside and perform their work in Virginia and must be available for weekly in-person meetings in the Richmond Metro area. Applicants residing outside of Virginia will not be considered.
• Work Schedule: 40 Hour work week, Monday - Friday
• Travel: 20% travel expectations to sites/conferences.

• Pay Scale: This is an hourly position estimated to make $60,000-$65,000 with an hourly rate range of $28.85- $31.25.

Employee Benefits & Perks

As part of The Boyd Companies, Inc., a 100% employee-owned company, team members benefit from being part of an organization where every employee has a stake in the company’s future. We offer a competitive compensation and benefits package, opportunities for professional growth, and the chance to contribute to building high-quality communities throughout the region. We believe in supporting our team’s well-being both on and off the job.

Here is what we offer:

• Medical and Dental Coverage: Comprehensive medical and dental plans available with unique tenure-based program providing up to 100% Company-paid employee coverage after 2 years of service and 100% family coverage after 5 years of service.
• Healthcare Spending Accounts: Employer-funded Health Savings Account (HSA) or Health Reimbursement Arrangement (HRA) options to help employees manage eligible healthcare expenses.
• Life Insurance: Company-paid basic life insurance, with additional voluntary life and AD&D coverage available.
• Additional Insurance Options: Vision, short-term disability, long-term disability, and other supplemental coverage options available.
• Wellness & Employee Support: Employee Assistance Program (EAP), Flexible Spending Accounts (FSAs), pet insurance discounts, and rental discounts at participating properties.
• PTO: 15 days Paid Time Off annually, accrual starting from hire date.
• Holidays: 8 Paid Holidays plus 1 Flex Holiday.
• Summer Fridays: Half-day Fridays from Memorial Day through Labor Day.
• Volunteer Time Off: 1 paid Volunteer Day (up to 8 hours of leave) to support charitable, governmental or similar organizations that benefit the community.
• Professional Development: Reimbursement opportunities for certifications, continuing education, and tuition expenses.
• Retirement Savings: 401(k) plan with a 100% company match on employee contributions up to 4%.
• Employee Stock Ownership Plan (ESOP): A long-term retirement benefit that allows employees to share in the company's success. Eligible employees receive annual contributions based on company stock value, which are held in trust and paid out upon retirement or separation, subject to plan terms.

This job description is intended to outline the primary responsibilities and qualifications for this role. Duties may evolve as business needs change.

The Boyd Companies, Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and consider all qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other status protected by applicable federal, state, or local law.