Digital Marketing Specialist

POSITION PURPOSE:

The Digital Marketing Specialist is responsible for executing and optimizing digital initiatives that enhance brand awareness, strengthen customer engagement, and generate leads across multiple markets and business lines. This role develops and implements digital strategies including social media, search engine marketing (SEM), and email campaigns with targeted segmentation and drip campaigns to drive measurable business results. The Digital Marketing Specialist leverages analytics, creative content development, and cross-functional collaboration to ensure marketing efforts effectively support organizational goals. Ensures all Briggs Industrial Solutions standards are adhered to and executed consistent with company direction.    

PRINCIPAL RESPONSIBILITIES AND DUTIES:

1. Develop, execute, and optimize digital marketing campaigns designed to generate qualified leads and drive traffic to the company website and branch locations.
2. Develop and deploy social media strategies and content that increase brand engagement and direct audiences to the company’s digital platforms.
3. Manage and track SEM campaigns, analyzing performance to ensure return on investment.
4. Build and maintain targeted marketing lists using Customer Relationship Management (CRM) data to support customer segmentation and campaign effectiveness.
5. Create, manage, and distribute email marketing campaigns, including promotions, newsletters, and drip campaigns, through the CRM marketing platform.
6. Maintain and update the internal marketing intranet, ensuring accessibility and accuracy of resources.
7. Assist in the planning and execution of product promotions across digital marketing channels.
8. Perform other related duties as assigned to support the marketing team’s objectives.

Minimum qualifications

Basic Knowledge & Competencies:

• Strong knowledge of SEM best practices, including Google Ads and keyword strategy
• Proficiency in social media platform management, ad campaigns, and analytics (Facebook, LinkedIn, Instagram, etc.)
• Basic proficiency in graphical applications such as Adobe Creative Suite preferred
• Intermediate proficiency in Microsoft Dynamics Marketing or other CRM
• Excellent verbal and written communication skills with attention to detail
• Creativity balanced with data-driven decision-making
• Excellent intrapersonal & customer service skills
• Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment

• Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)

Previous Experience/Education:

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience required
• Previous experience in Email marketing required with Dynamics 365 preferred
• Proven success in SEM campaigns and paid social advertising
• Proficiency in Adobe Creative Suite preferred
• 3+ years’ experience working in digital marketing and lead generation required

PHYSICAL REQUIREMENTS

• Standing, walking, lifting, twisting and bending on a frequent basis
• Ability to lift up to 40 pounds