Manage content planning, creation, and publishing across social platforms; run social campaigns; upload event videos; design and deploy 1–4 weekly email newsletters using Emma; create graphics and multimedia; coordinate freelancers; conduct A/B testing and update branding and templates.
This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Requirements
Responsibilities:
- Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
- Develop and execute social media campaigns to promote events, new programs, and special announcements
- Coordinate with social media campaign freelancers on special projects and weekly tasks
- Upload events videos to YouTube
- Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
- Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
- Design email templates and graphics that align with brand guidelines
- Conduct A/B testing to optimize subject lines, content, and send times
- Update social and email templates, signatures, and branding to reflect the merged organization
- Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)
Skills:
- Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
- Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
- Familiarity with higher education, research, or technology sector communications preferred
Education & Experience:
- Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.
Digital media
social media
Good-to-have skillsa/b testing
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