Director of Community & Customer Marketing

We're hiring our first Director of Community and Customer Marketing to build the foundation for how we engage, delight, and retain our most strategic customers. This isn't a traditional customer marketing role—it's about creating a world-class experience that turns customers into champions, advocates, and referral partners.

You'll own the full spectrum of strategic customer engagement: designing white-glove experiences for our largest customers, building advisory boards that give customers real influence over our product roadmap, and creating a thriving community that drives pipeline and revenue. You'll be the architect of how Eve's most important customers experience the brand beyond the product.

This is a foundational role. You're building the function from scratch with full ownership to define what customer marketing means at Eve.

• Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth and  ABM
• Establish cross-functional workflows with Events, Partnerships, and Revenue teams
• Create the customer segmentation framework that identifies strategic vs. growth accounts
• Hire and scale the team as the function matures

• Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models
• Support the execution of  exclusive customer experiences—masterminds, executive trips (think Sedona, Aspen, Sonoma), and VIP tentpole event access
• Create memorable moments that make our largest customers feel valued and connected to Eve's mission
• Design an annual customer experience calendar that integrates all touchpoints

• Develop and launch Eve's customer community strategy from the ground up
• Select and implement the right community platform (build vs. buy)
• Design content pillars, engagement models, and moderation approaches that drive participation
• Create a customer-led growth engine where customers become advocates, sellers, and referral partners
• Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs
• Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption

• Design and launch a formal customer advocate program with clear incentives
• Recruit customers for case studies, webinars, testimonials, and peer reference calls
• Funnel customers into our referral partner network that generate qualified pipeline
• Track and optimize advocacy metrics that tie to revenue impact

• 7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies
• Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch
• Enterprise customer experience DNA—you understand how to create white-glove moments for strategic accounts without losing scalability
• Revenue orientation—you know how to tie customer marketing to pipeline, expansion, and retention metrics
• Cross-functional leadership—you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing
• Strategic thinking with execution excellence—you can architect the vision and roll up your sleeves to make it happen
• Strong written and verbal communication—you can craft compelling narratives and present to executive audiences
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