Director, Community Marketing

CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit's global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention.

•    Affiliate Communications:

◦  Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)

◦  Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance

◦  Develop new owner channels, such as SMS

•    Affiliate Toolkit (ATK):

◦  Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit

◦  Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms

◦  Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides

•    International Community Marketing:

◦  Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)

◦  Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally

◦  Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout

◦  Own localization of affiliate resources and campaigns across core languages

•    Owners & Coaches Conference and CrossFit Games:

◦  Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications

◦  Set registration and attendance goals and track sales through the cycle with the Events team

◦  Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming

•    Campaign Activation:

◦  Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines

•    Engagement and Sentiment:

◦  Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap

◦  Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities

•    Affiliate Media Activation:

◦  Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach

◦  Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets

•    Growth, Planning and Reporting:

◦  Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates

◦  Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors

◦  Report affiliate marketing performance to leadership

Knowledge and Skills

•  Experience owning email and lifecycle programs (Braze or similar)

•  Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources

•  Event and campaign marketing experience across multiple teams

•  Experience building or leading marketing across international markets, including managing in-market teams or partners

•  Ability to lead cross-functional work without direct authority

•  Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred

Education/Experience

•  8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.

What We Offer

•  Rich Medical, Dental, and Vision plans

•  Discretionary Paid Time Off - empowering you to unplug 

•  Flexible spending account and 401(k) with employer matching- vested on day one

•  CrossFit Courses Benefit and Membership Reimbursement

•  Partnership Perks