Director, Demand Generation

POSITION SUMMARY:

Netradyne is seeking a strategic and results-driven Director of Demand Generation to lead our global demand creation efforts, with a primary emphasis on driving pipeline and revenue growth in our U.S. direct business. This role is responsible for building and executing integrated programs that balance always-on, predictable pipeline engines with high-impact, point-in-time initiatives. 

As a senior marketing leader, you will design the overall program mix across digital, field, and account-based channels to reach Enterprise and Mid-Market buyers, segmented by industry, company size, and persona. You will partner cross-functionally with Sales, SDRs, Marketing Operations, Product Marketing, Content, Customer Marketing, Events, Field Marketing, and Regional Teams to deliver measurable results that build and accelerate pipeline and conversion for both net new and expansion opportunities. 

ESSENTIAL FUNCTIONS:

• Global Demand Strategy – Drive integrated demand generation programs worldwide, with primary accountability for scaling pipeline in the U.S. direct business. 
• ABM & Segmentation – Develop account-based marketing strategies and execute campaigns tailored by company size (Enterprise vs. Mid-Market), industry vertical, and buyer persona. 
• Lifecycle Nurture – Build full-funnel nurture programs to engage prospects and customers across the buyer journey, leveraging email, digital, and personalized content. 
• Program Mix & Execution – Own and optimize the demand generation program mix, balancing always-on programs with targeted, event-based and campaign-specific initiatives. 
• Paid Digital Ownership – Lead paid media strategy and execution, including search, social, and display, with accountability for lead quality, conversion, and ROI. 
• Field, Events & Online Programs – Partner with Events and Field Marketing to deliver impactful in-person and virtual programs, including roadshows, user conferences, webinars, workshops, roundtables, and trade shows. 
• Revenue Alignment – Work closely with Sales, SDR, RevOps, and Regional leadership to ensure demand gen initiatives are tightly connected to pipeline and revenue targets. 
• Analytics & Reporting – Own funnel metrics (CPL, CAC, pipeline contribution, ROMI) and provide clear reporting on performance by channel, campaign, and segment. 
• Budget Management – Manage demand generation budget allocation across paid digital, events, and ABM programs; forecast performance and measure spend efficiency. 
• Team Leadership – Build, mentor, and inspire a high-performing team, fostering innovation, accountability, and collaboration. 

QUALIFICATIONS:

• 12–15 years of B2B marketing experience, with 5+ years in demand generation leadership roles. 
• Proven success driving demand for a global company, with direct ownership of U.S. pipeline creation. 
• Deep expertise across ABM, lifecycle nurture, and program orchestration (digital, field, and partner-driven). 
• Hands-on experience leading paid digital channels (search, social, display) and optimizing multi-channel campaigns. 
• Strong understanding of segmentation across Enterprise and Mid-Market, with tailored strategies by industry and persona. 
• Track record of balancing always-on demand programs with point-in-time campaigns to sustain predictable pipeline growth. 
• Strong analytical skills; ability to connect marketing activity to revenue outcomes and present actionable insights. 
• Experience partnering closely with SDR, Sales, Customer Marketing, Events, Field Marketing, and Regional teams to drive alignment and conversion. 
• Familiarity with modern MarTech stacks including HubSpot, Salesforce, Demandbase, Qualified, Clay, Outreach, UserGems, and Folloze. 
• Strong leadership and team development experience in high-growth, fast-paced environments. 

EDUCATION:

• Bachelor's Degree in Marketing or related field highly desired
• MBA from an accredited University preferred

**This position is a hybrid model and needs to report to our San Diego OR San Francisco office 3x per week**

Why Join Netradyne? 

• Lead a high-impact global demand function with outsized influence on company growth. 
• Drive transformation in an industry-leading AI and safety technology company. 
• Join a mission-driven team working to create safer roads and smarter fleets. 
• Competitive compensation, equity, and benefits package. 

Compensation Package_Perks of being a Netradyne employee: 

• Annual Salary: $165,000 - $210,000 + eligibility for yearly bonus
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!