Director, Digital Marketing - Columbia

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Director, Digital Marketing: 

• Lead Campaign Strategy: Oversee digital marketing campaigns from ideation to execution for high-profile or up and coming R&B, hip-hop, and pop releases. Drive the strategy behind all digital rollouts - singles, albums and visuals - with a strong focus on audience development and cultural impact.
• Short-Form & Content Ecosystem: Oversee short-form content strategy for assigned artists, ensuring alignment with the artist's vision and current trends. Work with the content team or 3rd party to ideate and implement content strategies. This includes sourcing videographers, collaborating with content producers, and building relationships with agencies to create and share compelling narratives, aiming to boost our music's presence on social platforms.
• Artist & Management Partnership: Serve as a trusted strategic partner to artist teams, providing forward-thinking, platform-native campaign ideas and performance-based recommendations. Ensure timely communication, alignment on deliverables, and buy-in across all digital efforts.
• Audience Growth & Community Development: Build fan engagement strategies rooted in data and culture. Develop scalable frameworks for growing artist-owned platforms (socials, YouTube, CRM) while also cultivating fan communities and UGC ecosystems that extend an artist’s digital footprint.
• Cross-Functional Collaboration: Work closely with different internal teams and partners to make sure everyone is aligned and moving in the same direction. Lead digital strategy conversations and keep communication clear and consistent throughout each campaign.
• Influencer & Partnership Strategy: Concept, manage, and optimize influencer campaigns across platforms. Identify talent, determine scope, and manage execution in collaboration with influencer agencies and platform reps.
• Analytics & Optimization: Analyze campaign performance and audience insights to inform real-time optimizations. Deliver actionable reports to artists, managers, and internal stakeholders.
• Innovation & Platform Fluency: Stay ahead of cultural and technological shifts in the digital space. Actively experiment with emerging tools, new platform features, and media formats to future-proof artist campaigns.

• 6+ years of digital marketing experience in music, entertainment, or culture-focused media with a strong emphasis on R&B, hip-hop, and pop.
• Proven ability to lead high-performing digital campaigns for A tier, breaking or culturally significant artists.
• Highly collaborative and team-oriented, with a demonstrated ability to work cross-functionally across departments and manage strong, productive relationships with artist teams, agencies, platform partners and internal teams.
• Deep expertise in short-form social platforms, music marketing trends, influencer strategy, and audience engagement best practices.
• Clear understanding of fan behavior and community dynamics within the R&B/hip-hop/pop space.
• Highly collaborative, organized, and entrepreneurial; able to move fluidly between high-level strategy and hands-on execution.
• A clear understanding and experience with Adobe Creative Suite (ie Photoshop, Premiere Pro), 
• Excellent communicator with confidence in artist-facing situations and internal presentation settings.
• Passionate about music, pop culture, and shaping what’s next.

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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