Director of Marketing

At Yardzen, we believe people are at their best when they’re outside.
Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one. The result is a finished yard, not just a plan. Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
We're transforming the $200 billion outdoor renovation industry with AI, data, and technology, making design effortless and the build clear, guided, and far less daunting from first idea to finished space. Recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we're just getting started.

What you'll do:

Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns and execution plans.

Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.

Bring a strong brand-building lens to marketing initiatives, ensuring campaigns are creative, cohesive, and consistent with the Yardzen brand.

Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.

Own the marketing operating cadence, ensuring projects are delivered on time, cross-functional partners stay aligned and priorities remain on track.

Drive demand generation and conversion by continuously optimizing acquisition, activation and retention programs.

Monitor the health of the marketing funnel, identifying opportunities to improve conversion, customer acquisition efficiency and revenue.

Build reporting and dashboards that provide visibility into key marketing metrics, campaign performance and business impact.

Partner closely with Product, Design, Operations, Revenue and Customer Experience teams to deliver a seamless customer journey.

Manage external agencies, freelancers and marketing partners, holding them accountable for quality, timelines and performance.

Build scalable marketing processes, workflows and systems that improve speed, collaboration and execution across the organization.

Champion testing, experimentation and AI-enabled marketing workflows to improve team productivity and business results.

Develop, mentor and support members of the marketing team while fostering a high-performance, collaborative culture.

What we're looking for:

7+ years of consumer marketing experience, including experience leading cross-functional marketing initiatives and managing high-impact programs.

Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.

A strong full-funnel marketer with experience across performance marketing, lifecycle, content and brand.

Strong brand-building experience, including working with creative agencies and developing campaigns across social, experiential, influencer, and other modern marketing channels.

Proven ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment.

Strong analytical skills with experience using metrics such as CAC, conversion, LTV and ROI to make business decisions and optimize performance.

Excellent project management and organizational skills with exceptional attention to detail.

Experience building processes and operating systems that help teams execute more effectively at scale.

Comfortable working cross-functionally and influencing stakeholders across Product, Operations, Sales and Executive Leadership.

A hands-on leader who enjoys rolling up their sleeves and solving problems alongside the team.

Curious, adaptable and energized by change. You thrive in environments where priorities evolve quickly and opportunities are constantly emerging.

Experience managing agencies, contractors or external partners is preferred.

Bay Area preferred.

What we offer:

Remote work, always: We're a remote-first company
Full coverage for you: 100% paid medical, dental, and vision insurance
Competitive compensation: Salary that matches your skills and experience
Support for growing families: 12 weeks of fully paid parental leave
Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for