Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $33 billion in affordable and responsible credit to our 5.5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.
We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.
Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.
We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1850 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.
About the Role:
We’re seeking a dynamic and strategic Director of Affiliate Marketing to lead our co-marketing efforts with key partners in the fintech space. This role is critical in driving growth through partner affiliates by building and executing joint marketing strategies. You’ll work cross-functionally with product, legal, and compliance teams to deepen partner relationships and generate demand through co-branded campaigns, content, and product launches. This role is based in our San Francisco office in a hybrid capacity.
What You’ll Do:
- Develop and execute the overall partnership marketing strategy to support business growth
- Serve as the primary marketing liaison for strategic partners, fostering strong, long-term relationships.
- Collaborate with business development and partner teams to identify high-impact marketing opportunities with existing and prospective partners.
- Create and manage integrated partner-marketing campaigns including go-to-market plans, digital programs, thought leadership, content marketing,
- Work across marketing channels and key internal teams (Product, Analytics, Operations, and Legal, Compliance) to develop, integrate, launch and continuously optimize partnerships.
- Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
- Lead a team of partner marketing managers and/or agency partners as needed.
- Stay informed about industry trends and emerging technologies to identify new partnership opportunities.
- Represent Upgrade at relevant industry conferences.
What We Look For:
- 8-10 years of experience in marketing, with at least 3+ years focused on partner or affiliate marketing in fintech, financial services
- Strong expertise with marketing analytics and ROI optimization
- Experience across multiple paid media platforms
- Management experience
- Proven success in developing and executing joint marketing campaigns with external partners.
- Strong strategic thinking and project management skills with the ability to influence cross-functional teams.
- Ability to manage multiple priorities in a fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
- Analytical grounding (including intermediate Excel and data analysis skills) and thought process in order to both prioritize opportunities and evaluate performance of partners.
- Ability to communicate creatively, thoughtfully, and quickly with both non-technical and technical teams.
Nice to Have:
- Experience working in fintech companies such as neobanks, lending platforms, payment processors, or embedded finance providers.
- Familiarity with compliance and regulatory considerations in financial services marketing.
What We Offer You:
- Competitive salary and stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Competitive 401(k) and RRSP program
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
The compensation range of this position in San Francisco, CA is USD $180,000-$240,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.
#BI-Hybrid #LI-Hybrid
For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement.
Top Skills
Upgrade, Inc. San Francisco, California, USA Office
275 Battery, San Francisco, CA, United States, 94111
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