Lead global go-to-market and commercialization for Experience & Disputes products, translating product capabilities into value propositions, driving launches, sales enablement, pipeline growth, market intelligence, and performance optimization across cross-functional stakeholders.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product Commercialization
Overview
The Services organization is a key growth engine for Mastercard, driving value for issuers, acquirers, merchants, and ecosystem partners through differentiated capabilities spanning Customer Acquisition & Engagement, Security Solutions, Business & Market Insights, and Open Banking.
The Director, Product Management - Go-to-Market will join the Experience & Disputes (E&D) Go-to-Market team within Security Solutions. This role is responsible for developing and executing global commercialization strategies that accelerate client adoption, drive revenue growth, and maximize market impact across a portfolio of industry-leading solutions including Smart Subscriptions, Alerts, Clarity, First Party Trust, and Mastercom.
This is a highly strategic and execution-oriented leadership role that operates at the intersection of Product, Sales, Client Services, and Regional Teams. The ideal candidate will be skilled at translating innovative product capabilities into compelling customer value propositions, scalable go-to-market strategies, and measurable business outcomes.
Role
Go-to-Market Strategy, Commercialization and Sales Enablement • Own and drive the end-to-end global go-to-market and commercialization strategy across the Experience & Disputes solution portfolio. • Lead and drive translation of product capabilities into differentiated customer value propositions, commercialization strategies, and compelling market narratives that drive adoption and revenue growth. • Develop and refresh a repository of commercialization assets (GTM playbook)- including product positioning, ROI estimators, messaging frameworks, customer and market insights, internal and external validation, competitive intelligence, and thought leadership content-to support scalable market engagement and successful product launches. • Spearhead strategic partnerships with Sales and Product Management to establish continuous feedback loops, ensuring customer insights, market dynamics, and frontline perspectives inform sales enablement toolkit • Identify customer needs, market opportunities, competitive trends, and monetization levers to inform product and commercial priorities. • Partner with regional and global stakeholders to create, grow, and convert pipeline opportunities. • Drive client adoption, commercial performance, and revenue acceleration initiatives. • Equip Sales and Account teams with client-ready messaging, storytelling, and competitive positioning tools.
Product Launch & Market Execution • Lead end-to-end product commercialization and launch activities, including: • Launch strategy and readiness planning • Pilot design and in-market validation • Client onboarding and adoption frameworks • Develop commercialization strategies that assess the impact of new product launches on existing products, customer segments, revenue streams, and market positioning.
Market Intelligence & Voice of Customer • Leverage customer, market, and competitive insights to identify commercial opportunities and strengthen go-to-market strategies. • Identify whitespace opportunities, emerging customer needs, and new revenue streams across the Experience & Disputes value chain. • Provide structured market feedback to Product and Sales teams based on customer adoption signals and market trends.
Performance Management & Optimization • Define and monitor commercialization, adoption, and revenue performance metrics. • Use data-driven insights to continuously optimize go-to-market strategies and execution. • Identify opportunities to improve conversion, retention, and customer value realization.
Cross-Functional Leadership • Serve as a strategic connector across Product, Sales, Client Services, Account Management, and other stakeholder groups. • Drive alignment around priorities, roadmaps, and execution plans. • Balance global strategic objectives with regional market requirements and opportunities.
Innovation & Thought Leadership • Champion the use of AI, data, and advanced analytics to drive commercial innovation and customer value. • Maintain a forward-looking perspective on industry trends, competitive dynamics, and emerging technologies.
All About You
• Extensive experience in go-to-market strategy, product commercialization, sales enablement, management consulting, or a related commercial function within payments, banking, fintech, or technology industries. • Proven track record of successfully commercializing products, driving revenue growth, and delivering measurable client outcomes. • Experience operating effectively within complex, global, matrixed organization• Proven experience leading, developing, and mentoring high-performing teams • Ability to translate technical product capabilities into clear business value propositions and compelling customer narratives. • Demonstrated success leading cross-functional initiatives across Product, Sales, Marketing, Client Services, and Account Management teams. • Strong commercial acumen with experience developing business cases, monetization strategies, and performance metrics. • Data-driven mindset with experience using analytics and insights to drive strategic decision-making and market execution. • Experience engaging with executive-level customers and leading strategic business discussions. • Strong understanding of customer adoption, value realization, renewals, and expansion strategies. • Solid communication, stakeholder management, and influencing skills. • Bachelor's degree; MBA or advanced degree preferred and/or work experience equivalent
Pay Ranges
Toronto, Canada: $150,000 - $234,000 CAD
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Product Commercialization
Overview
The Services organization is a key growth engine for Mastercard, driving value for issuers, acquirers, merchants, and ecosystem partners through differentiated capabilities spanning Customer Acquisition & Engagement, Security Solutions, Business & Market Insights, and Open Banking.
The Director, Product Management - Go-to-Market will join the Experience & Disputes (E&D) Go-to-Market team within Security Solutions. This role is responsible for developing and executing global commercialization strategies that accelerate client adoption, drive revenue growth, and maximize market impact across a portfolio of industry-leading solutions including Smart Subscriptions, Alerts, Clarity, First Party Trust, and Mastercom.
This is a highly strategic and execution-oriented leadership role that operates at the intersection of Product, Sales, Client Services, and Regional Teams. The ideal candidate will be skilled at translating innovative product capabilities into compelling customer value propositions, scalable go-to-market strategies, and measurable business outcomes.
Role
Go-to-Market Strategy, Commercialization and Sales Enablement • Own and drive the end-to-end global go-to-market and commercialization strategy across the Experience & Disputes solution portfolio. • Lead and drive translation of product capabilities into differentiated customer value propositions, commercialization strategies, and compelling market narratives that drive adoption and revenue growth. • Develop and refresh a repository of commercialization assets (GTM playbook)- including product positioning, ROI estimators, messaging frameworks, customer and market insights, internal and external validation, competitive intelligence, and thought leadership content-to support scalable market engagement and successful product launches. • Spearhead strategic partnerships with Sales and Product Management to establish continuous feedback loops, ensuring customer insights, market dynamics, and frontline perspectives inform sales enablement toolkit • Identify customer needs, market opportunities, competitive trends, and monetization levers to inform product and commercial priorities. • Partner with regional and global stakeholders to create, grow, and convert pipeline opportunities. • Drive client adoption, commercial performance, and revenue acceleration initiatives. • Equip Sales and Account teams with client-ready messaging, storytelling, and competitive positioning tools.
Product Launch & Market Execution • Lead end-to-end product commercialization and launch activities, including: • Launch strategy and readiness planning • Pilot design and in-market validation • Client onboarding and adoption frameworks • Develop commercialization strategies that assess the impact of new product launches on existing products, customer segments, revenue streams, and market positioning.
Market Intelligence & Voice of Customer • Leverage customer, market, and competitive insights to identify commercial opportunities and strengthen go-to-market strategies. • Identify whitespace opportunities, emerging customer needs, and new revenue streams across the Experience & Disputes value chain. • Provide structured market feedback to Product and Sales teams based on customer adoption signals and market trends.
Performance Management & Optimization • Define and monitor commercialization, adoption, and revenue performance metrics. • Use data-driven insights to continuously optimize go-to-market strategies and execution. • Identify opportunities to improve conversion, retention, and customer value realization.
Cross-Functional Leadership • Serve as a strategic connector across Product, Sales, Client Services, Account Management, and other stakeholder groups. • Drive alignment around priorities, roadmaps, and execution plans. • Balance global strategic objectives with regional market requirements and opportunities.
Innovation & Thought Leadership • Champion the use of AI, data, and advanced analytics to drive commercial innovation and customer value. • Maintain a forward-looking perspective on industry trends, competitive dynamics, and emerging technologies.
All About You
• Extensive experience in go-to-market strategy, product commercialization, sales enablement, management consulting, or a related commercial function within payments, banking, fintech, or technology industries. • Proven track record of successfully commercializing products, driving revenue growth, and delivering measurable client outcomes. • Experience operating effectively within complex, global, matrixed organization• Proven experience leading, developing, and mentoring high-performing teams • Ability to translate technical product capabilities into clear business value propositions and compelling customer narratives. • Demonstrated success leading cross-functional initiatives across Product, Sales, Marketing, Client Services, and Account Management teams. • Strong commercial acumen with experience developing business cases, monetization strategies, and performance metrics. • Data-driven mindset with experience using analytics and insights to drive strategic decision-making and market execution. • Experience engaging with executive-level customers and leading strategic business discussions. • Strong understanding of customer adoption, value realization, renewals, and expansion strategies. • Solid communication, stakeholder management, and influencing skills. • Bachelor's degree; MBA or advanced degree preferred and/or work experience equivalent
Pay Ranges
Toronto, Canada: $150,000 - $234,000 CAD
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Mastercard San Francisco, California, USA Office
123 Mission Street, San Francisco, CA, United States, 94105
Similar Jobs at Mastercard
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead automated testing strategy and execution for cloud-based, microservice-oriented systems. Design reusable test frameworks, plans, cases, and data-driven automated tests across on-premises and cloud environments. Execute regression, smoke, sanity, and operational validation suites; troubleshoot defects; review coverage; and support releases. Provide technical guidance, mentoring, code reviews, stakeholder collaboration, and technology education while applying Java, Selenium, API testing, Spring Boot, databases, CI/CD, and Agile practices.
Top Skills:
AIAngularBootstrapChefContinuous DeliveryContinuous IntegrationDockerJasmineJavaJavaScriptJunitKafkaNomadPostgresProtractorRelational DatabasesRestSeleniumSoapSpring BootTestngTestrail
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Manage and develop one or more Scrum engineering teams responsible for building, enhancing, and supporting software applications and services. Lead Agile practices, hiring, coaching, performance management, product delivery, software releases, continuous integration, and automation. Collaborate with product owners, technology leaders, customer service, and operations teams. Help guide Ethoca’s transition to distributed cloud architecture while supporting existing platforms and delivering scalable microservice-based products.
Top Skills:
Agile ScrumAIBuild AutomationCi/CdCloud ComputingJavaScriptMicroservicesRestTest Automation
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Manage onboarding, adoption, and ongoing success for customers using Mastercard credit risk analytics. Provide product demos and training, coach customers, drive adoption, monitor churn risk, partner with product, engineering, and sales to resolve complex issues and guide feature development, and support pre-sales activities.
Top Skills:
ExcelMicrosoft PowerpointMicrosoft Word
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine

