Director, Product Marketing - Frame.io

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We are seeking a highly experienced and strategic Director, Product Marketing to lead our product marketing efforts. This role is pivotal in driving the success of our product lines by developing and executing comprehensive marketing strategies that enhance our market presence and drive revenue growth. As a Product Marketing Director, you will have the opportunity to shape the future of our products, influence business decisions, and lead a team of talented marketing professionals.  
The Opportunity

Frame.io — part of Adobe — is transforming how creative team's collaborate. As one of Adobe’s fastest-growing solutions, Frame.io brings together creators with their broader teams and clients in powerful new ways.
 

We’re looking for a Director of Product Marketing to lead go-to-market strategy, messaging, and team development. This role shapes how Frame.io is positioned in the market, scales customer adoption, and connects product innovation with real-world impact. It's a unique chance to influence one of the most exciting products offered by Adobe!

What This Role Involves

• Defining GTM strategy, product positioning, and major launch moments

• Crafting messaging that speaks to creators, production teams, and enterprises alike

• Leading pricing and packaging in partnership with product, sales, and finance

• Turning industry, customer, and competitor insights into action

• Helping shape the product roadmap through strategic collaboration

• Partnering on campaigns that spotlight customer success stories

• Building and mentoring a talented, collaborative product marketing team

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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