Director of Sales (Canada)

Flex-Tek is a global manufacturing company for products in Aerospace, Construction and Heating markets and is a division of Smiths. 

Position Summary

The Director of Sales, Canada is responsible for driving revenue growth, expanding market share, and strengthening distributor, contractor, and representative relationships for the Flex-Tek Construction & Thermal Solutions Groups across all of Canada. This role provides national sales leadership, develops and executes the Canadian sales strategy, and is accountable for creating, building, and leading a high-performing sales team that delivers sustainable growth across all provinces and territories. The position requires strong commercial leadership, disciplined execution, and the ability to collaborate cross-functionally to support broader regional and company objectives.

Key Responsibilities

• National sales strategy and execution: Develop and execute a Canadian sales strategy to achieve revenue targets, grow market share, and strengthen commercial performance across all of Canada.
• Revenue and quota attainment: Consistently achieve monthly, quarterly, and annual sales goals, and take corrective action when performance is trending below plan.
• Sales team leadership: Create, build, lead, and coach a high-performing sales team across Canada, setting clear expectations, driving accountability, and developing talent to support growth objectives.
• New business development: Identify and pursue new accounts, verticals, and Distributor relationship management: Build and maintain relationships with key HVAC/plumbing/mechanical distributors; increase stocking levels, improve SKU coverage, and drive counter‑level sell‑through.
• Contractor engagement and conversion: Win contractor loyalty and increase product adoption through jobsite visits, demonstrations, training, and on‑site support.
• New business development: Identify and pursue new accounts, verticals, and opportunities in residential, commercial, and industrial segments.
• Pipeline, CRM, and forecasting discipline: Maintain an active sales pipeline, keep CRM information current, and provide accurate territory forecasts.
• Market intelligence and competitive positioning: Monitor competitor activity, pricing, and market trends; position product value to protect profitability and win share.
• Training and product education: Coordinate and deliver product training/certifications for distributor, contractor, and representative agency staff; support counter days and open houses.
• Trade shows and promotions: Represent the organization at trade shows and promotional events to build brand awareness and generate qualified leads.
• Cross‑functional collaboration: Partner with marketing, technical service, operations, and product teams to support customers, resolve issues, and align field activity with business objectives.
• Customer support and issue resolution: Assist with technical problem identification and resolution, coordinating with internal resources as needed.
• Compliance and professional conduct: Perform all activities in accordance with company policies, applicable laws, and safety requirements.

Qualifications

• Minimum 10+ years of progressive sales experience, including demonstrated success creating, building, and leading sales teams across Canada.
• Demonstrated success in field sales within HVAC/R, mechanical, or gas piping products.
• Strong understanding of two‑step distribution and contractor pull‑through selling.
• Strong communication, negotiation, and presentation skills; able to deliver training and product demonstrations.
• Highly organized and commercially disciplined, with the ability to lead priorities, resources, and customer engagement across a national Canadian sales territory.
• Technical aptitude of plumbing and HVAC system applications and installs.
• Proficiency with Microsoft Office tools and CRM systems.
• Valid driver’s license and ability to travel extensively across Canada, including local and overnight travel.

Working Conditions

• Significant travel across Canada is required.
• Work is performed in a combination of home office, customer locations, job sites, and distributor facilities.
• May require occasional lifting/handling of product samples and participation in site walk‑throughs where safety protocols must be followed.

Measures of Success (KPIs)

• Sales performance: Achievement of Canadian revenue and quota targets across monthly, quarterly, and annual performance periods.
• Market growth: Year-over-year sales growth and measurable gains in market share across target Canadian regions and segments.
• Distributor performance: Increased distributor stocking positions, SKU breadth, and improved sell‑through.
• New business: Number and quality of new accounts opened, and new opportunities converted to recurring revenue.
• Contractor conversion: Documented contractor conversions, repeat orders, and training‑driven adoption.
• Pipeline health: Pipeline coverage and progression (new leads generated, qualified opportunities, win rate).
• Forecast accuracy: Forecasts reflect a reasonable expectation of territory performance and are updated on schedule.
• Customer engagement: Sales activity levels, customer visits, jobsite engagement, trainings, counter days, and team field execution aligned with the Canadian sales strategy.
• Issue resolution: Timely coordination of technical/service issues with internal teams and documented customer outcomes.
• Compliance and reporting: On‑time completion of required reporting, CRM hygiene, and adherence to policy and safety expectations.

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

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