Global Brand Director - San Francisco

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.

• Define the next-gen paradigm for human-AI interaction.

• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.

• Work with passionate teammates who value innovation, collaboration, and customer success.

• Grow your career in a culture that champions continuous learning and fast career development.

• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

1. Global Brand Strategy & Narrative

• Define and continuously evolve Plaud’s brand positioning and narrative architecture.

• Translate “Amplify Human Intelligence” into resonant storytelling frameworks.

• Position Plaud as category thought leader in AI + work intelligence.

2. Brand Storytelling & Content Leadership

• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Plaud’s purpose.

• Oversee the production of hero content: brand films, manifestos, keynotes, and flagship campaigns.

• Establish content calendar aligned with product roadmap and strategic campaigns.

3. Brand Communications & PR Strategy

• Drive global brand communications strategy, aligning PR, keynote, and partnership storytelling to reinforce brand equity.

• Lead strategic partnerships and cultural collaborations that elevate Plaud’s image.

• Collaborate with agencies, creative studios, and media partners to produce world-class campaigns.

4. Brand Governance & Measurement

• Safeguard global brand integrity across all internal and external communications.

• Establish and monitor brand health KPIs — awareness, preference, sentiment, and share of voice — to inform ongoing strategy.

• Build cross-market brand review systems to ensure local relevance while maintaining global consistency. Ensure brand coherence across owned channels.

5. Creative & Design Leadership

• Oversee Brand VI evolution; Product launch films; Campaign systems; Website creative direction; Channel creatives, etc.

• Build scalable design systems.

• Raise creative bar to “luxury tech” standard.

6. Leadership & Collaboration

• Lead a multidisciplinary team across Brand Content, Brand Communications, PR, Social Media, Creative & Design.

• Partner closely with regional marketing leads globally.

• Mentor and inspire teams to deliver elevated, high-craft brand experiences that drive both brand and business impact.

• 8-15 years of experience in brand leadership, with proven success as a Brand Director or equivalent at a FAST-GROWING brand.

• Deep expertise in brand positioning and storytelling — with an eye for detail and premium AI/tech aesthetics.

• Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, and Asia.

• Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners.

• Builder mindset and entrepreneurship.

• Good at using AI tools to improve work efficiency.

• Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.

• Competitive Compensation: $325K-$425K base salary+performance bonus+Equity.

• Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.

• Retirement Planning: 401(k) plan for full time employees with company matching.

• Paid Time Off: Unlimited PTO, plus 13 paid holidays.

• New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.

• Hybrid Office: Minimum of 3x in office per week.

• Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.

• Perks: Best office equipment. Annual offsites. Free office drinks and snacks.

Disclaimer: Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.