Global Product Lead

The Impact You’ll Be Contributing to Moloco: 

The Global Product Lead is the connective tissue between market reality and product development for Moloco’s CTV business. In this role, within your first year you will:

• Build a systematic, high-fidelity intelligence engine between the market and the CTV product and engineering team, creating short learning cycles that capture customer insights, identify product gaps before they become churn risks, and directly influence the roadmap.
• Own alpha/beta campaign operations end-to-end, driving consistently improving test success rates, diagnosing root causes of performance issues, and owning the path from successful pilots to sustainable, scaled revenue.
• Design and implement a global GTM operating model for CTV that works across AMER, EMEA, and APAC—repeatable, increasingly automated, and built to support 10x campaign volume without 10x headcount.
• Build the customer health and retention infrastructure—proactive monitoring, alerting systems, and reactivation playbooks—that keeps CTV customers spending with conviction and prevents issues from reaching Sales before they’re solved.
• Build the GPL function from scratch: write the playbook, establish the operating rhythm, and share learnings that raise the bar for the broader Moloco Ads business.

The Opportunity: 

As the Global Product Lead, CTV, you will own the bidirectional flow of intelligence between customers, sales, and product/engineering. Your core areas of ownership include:

• Market-to-Product (M2P): Systematically collect and synthesize customer questions, field feedback, and in-market issues. Interface directly with PM, DS, and Engineering to prioritize and quantify customer needs, and feed discovery insights into the CTV product roadmap.
• Product-to-Market (P2M): Define best practices, feature adoption goals, and campaign setup nuances with Product. Codify and pass to Product Marketing and in-market support to enable consistent global rollout. Own the “one voice” framework for interpreting DS findings and communicating actionable insights to Sales.
• Alpha/Beta Operations: Manage the full operational pipeline from customer approval through campaign activation, sustainability, scaling, and ticket resolution. Drive alpha/beta success through setup oversight, measurement correctness, troubleshooting, objection handling, and incrementality advisory. Triage issues, coordinate DS deep dives, and own the process for moving customers from successful testing to scaled, sustainable spending.
• Internal Operations & Governance: Build the processes that underpin CTV’s commercial success: knowledge management for customer-facing teams, market learnings for product development, and synthesis for executive audiences. Coordinate with regional sales leads across AMER, EMEA, and APAC to ensure consistent processes and learning capture globally.

How Do I Know if the Role is Right For Me? 

You’re the right person for this role if you bring:

• 7+ years in product operations, GTM strategy, technical account management, or solutions consulting within ad tech, performance marketing, or programmatic advertising.
• Deep fluency in advertiser measurement frameworks—CPA, ROAS, incrementality, MMP attribution—and the specific nuances of CTV measurement, including view-through, assisted vs. attributed conversions, and MMP setting changes.
• A track record of building genuine trust with Engineering, Data Science, and Product teams—actively participating in technical discussions, not just relaying requests, and earning a seat at the table in roadmap prioritization.
• Proven ability to design end-to-end operating models with clear ownership, handoffs, and escalation paths across Sales, GTM, DS, PM, and Engineering.
• The ability to extract non-obvious insights from customer interactions—going beyond surface-level feature requests to uncover underlying jobs-to-be-done, and translating those insights into product feedback with analytical rigor.
• A track record of translating raw data science findings into clear, contextual, sales-ready communication. You’ve owned the “one voice” and know that uninterpreted data passed to Sales creates more problems than it solves.
• An AI-first operational mindset: you actively look for opportunities to automate, templatize, and self-service-ify repeatable work. Your goal is to reduce your own involvement in operational tasks over time—not accumulate them. You believe AI changes what’s possible in how GTM organizations operate—and you actively build toward that vision rather than treating AI as a productivity shortcut.
• Effective global coordination skills—building frameworks that create consistency across distributed teams (AMER, EMEA, APAC) without creating bureaucracy.
• A builder’s mentality: you’ve operated with extreme ownership in zero-to-one environments, written the playbook instead of waiting for one, and been comfortable as the single point of accountability in ambiguous situations. CTV is an evolving market, and the best candidates learn faster than it moves—treating every campaign, successful or not, as a data point and building systems that get smarter over time.

Bonus points if you have:

• Direct experience with CTV advertising, streaming platform partnerships, or video measurement.
• Prior experience at a DSP, SSP, MMP, or performance-focused ad tech company.
• Experience building or deploying AI-assisted workflows with measurable efficiency gains.