Growth Lead

About Cogent Security

Cogent is redefining vulnerability management with an AI-native platform that helps security teams cut through the noise and fix what matters. We're backed by top-tier investors, growing rapidly, and building the go-to-market engine to match.

About the Role

Cogent is a premier Series-A AI startup, and we've built one of the most differentiated GTM motions in cybersecurity. We have a rich data layer, a multi-agent platform, and signals flowing in from every direction: intent data, competitive engagement, account intelligence, event interactions, and product usage. The dashboards and agents are already in place, and we're looking for the third person on the growth team to keep building it with us.

The Growth Hacker partners with me and Andrew (our GTM Engineer) to finish and continuously improve the account intelligence layer, the intent layer, and the automation that sits on top. The whole point is to touch the right folks at the right time with the right message, activity, or experience, and everything else flows from there.

Plays come in every shape. Some are pure digital, like a campaign sequence triggered off competitive engagement or a paid push timed to a market event. Others are pure field, like a curated dinner for accounts in a specific buying window. Most are a combination, sequenced together so every channel reinforces the next. Your day could go from running conversion analysis in the morning to planning a yacht party in NYC by lunch, with plenty in between.

I'm looking for someone creative, analytical, and with a get-shit-done attitude. We're building the best growth team in cyber, and this role joins me and Andrew to make that happen.

What You'll Do

ICP and signal intelligence

• Own and refine the ICP, and turn it into the audiences that plays and campaigns target

• Operate and extend the signal layer alongside Andrew: intent data, engagement, competitive moves, account intelligence, and event interactions. Build out what we haven't covered yet and improve what's already there

• Synthesize what's saying "now" vs "later" vs "never" and build account scoring that prioritizes outreach across the full GTM org

Play design and orchestration

• Design plays that put us in front of the right buyer at the right moment. Some are digital, some are field, and most are a combination. Each play has a defined audience, a triggering signal, a sequence, and a measurable outcome

• Run rapid experiments at a fast cadence: hypothesis, build, measure, kill or scale

• Maintain a play library that reps and partners can pull from, so the right play activates when a signal hits

Digital execution

• Lifecycle automation in HubSpot: lead scoring, routing, nurture, and recycling, all built around plays rather than static segments

• Targeted campaigns covering competitive displacement, market timing, and intent-triggered outreach

• Paid digital across LinkedIn ads, Google search, and AI relevancy campaigns, tied directly to play targeting

• Multi-touch attribution so every play has a measurable line to pipeline

Field as a play surface

• Use events (20+ per quarter) as a high-leverage delivery channel for plays that need in-person execution

• Pre-event: enrich registration lists, identify high-value targets, and brief reps on the play

• At-event: quarterback the team to execute the in-person side of the play

• Post-event: build follow-up sequences that close the loop, treating conversion as a play in itself rather than a logistics task

• Manage the vendor ecosystem and partner with PMM on talk tracks

AI and infrastructure

• Operate and extend the multi-agent systems alongside our GTM Engineer

• Feed the reporting layer so play performance flows cleanly into the models

What We're Looking For

• Creative, analytical, and brings a get-s***-done attitude

• Ideally you've worked in growth at a B2B or PLG company. Former consultants, bankers, biz ops, and chiefs of staff are also interesting to me. Smart people impress me more than having done the job before. Cybersecurity experience is a plus, not a requirement

• You approach growth like a builder. Signal is raw material, and your job is to turn it into compelling plays that buyers actually respond to

• Deep HubSpot expertise (or equivalent CRM). You've architected lifecycle automation rather than inherited it

• Comfortable across paid, organic, lifecycle, content, and field, without picking one and ignoring the rest

• Quantitative rigor: conversion models, attribution, and experiment design

• AI-native, with experience building workflows using AI agents. You'll be operating multi-agent systems here as a core part of the role

• Startup mentality. The same day might have you writing a campaign brief in the morning and shipping swag to Vegas by afternoon