Manage and scale multichannel B2B SaaS growth marketing programs across paid search, paid social, display, outbound, and organic channels. Own full-funnel campaign execution, landing page optimization, conversion testing, budget management, KPI reporting, and attribution analysis. Use AI tools to improve media buying, creative development, and personalization while partnering with sales, design, content, and operations to drive qualified enterprise pipeline.
Overview
We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $500 million in funding from prominent VCs like Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, and we’re gearing up for an exciting journey and rapid growth.
We’re looking for a smart, forward-thinking Growth Marketing Manager who brings a data-driven mindset and deep technical curiosity to the table (and gets &$@# done!). If you’re excited about architecting a modern digital growth engine and leveraging AI to scale a B2B SaaS leader, we want to hear from you!
Key Responsibilities- Help architect the Growth Engine: Execute and manage a modern digital growth engine spanning paid search, paid social, display, automated outbound, and organic channels to drive enterprise lead generation and pipeline.
- Own the Full Funnel: Lead end-to-end campaign execution—from ad creation and landing page optimization to conversion testing and budget management—to maximize ROAS.
- Drive Continuous Experimentation: Develop a rigorous test-and-learn roadmap (A/B, multivariate, and AI-assisted) to improve CPOpportunity and scale evergreen programs.
- Leverage AI Innovation: Evaluate and deploy emerging AI tools to streamline media buying, creative generation, and UX personalization.
- Analyze & Optimize: Maintain a living dashboard of KPIs (MQLs, SAOs, Revenue) and produce weekly actionable insights on performance.
- Collaborate Cross-Functionally: Partner with Design, Content, Ops, and Sales to ensure message-to-market fit and friction-free lead hand-offs.
- Support Strategy & Budget: Partner with the Director of Demand Generation to forecast spend scenarios and model growth potential while maintaining efficiency.
- 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise.
- Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue.
- Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools.
- AI-Forward: Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO.
- Data-Driven: Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders.
- Funnel Expert: Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling.
- Startup Ready: A proactive communicator who stays curious, works independently, and thrives in a fast-paced environment.
- Be part of a passionate and innovative team driving change in the cloud backup space.
- Opportunity for professional growth in a fast-paced startup environment.
- Competitive salary and benefits package.
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