The Growth Marketing Manager will drive demand generation through data-driven campaigns, optimizing the growth funnel and managing analytics to improve acquisition and conversion metrics.
Growth Marketing Manager
Location: San Francisco (hybrid)
About Us
At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 280,000 coaches and millions of clients worldwide.
The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more. We’re pushing the boundaries of what’s possible in health and fitness technology.
Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry while keeping the human touch at the heart of coaching.
The Opportunity
We're seeking a Growth Marketing Manager who lives and breathes fitness and understands how to scale B2B SaaS companies. You'll own our demand generation engine, driving qualified coach acquisition through data-driven campaigns across multiple channels. This role requires equal parts analytical rigor and creative experimentation—you'll be building and optimizing our entire growth funnel from awareness to activation.
Responsibilities:
Growth Strategy & Experimentation:
- Design and execute demand gen growth experiments across the entire customer lifecycle, from lead capture to paid conversion and expansion.
- Build and optimize email nurture campaigns and marketing automation workflows based on customer behavior and intent.
- Develop partner-powered growth loops (referrals, embedded offers, integrations, in-product prompts) that turn partnerships into repeatable growth channels.
- Identify new market segments, and run go-to-market experiments to validate ROI and scalable growth potential
Analytics & Optimization:
- Establish and track key growth metrics (CAC, LTV, conversion rates, channel ROI)
- Build dashboards and reporting frameworks to measure campaign performance
- Conduct A/B tests across landing pages, ad creative, email campaigns, and CTAs
- Analyze funnel drop-off points and implement conversion rate optimization initiatives
- Develop attribution models to understand multi-touch customer journeys
Ideally, You Have:
- 4+ years of growth marketing or demand generation experience at B2B SaaS companies
- Proven track record of scaling paid acquisition channels with measurable ROI
- Deep expertise in marketing analytics, attribution, and conversion optimization
- Hands-on experience with marketing platforms (HubSpot, Iterable, Outreach etc.)
- Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
- Demonstrated ability to wear multiple hats and move fast in a startup environment
NON-NEGOTIABLE: Genuine passion for fitness and deep understanding of the coaching industry (personal training experience, coaching background, or active involvement in fitness communities)
Preferred Qualifications:
- Experience marketing to small business owners or solopreneurs
- Background in product-led growth or freemium conversion strategies
- SQL skills for advanced analytics and customer segmentation
- Experience with creator economy or marketplace platforms
- Familiarity with fitness tech landscape and competitor positioning
- Content creation skills (writing, video, design)
- Prior experience at a company that achieved product-market fit and scaled
Personal Attributes:
- Data-driven mindset: You love digging into metrics, running experiments, and letting data guide decisions
- Customer-centric: You deeply understand customer needs and craft experiences that deliver value
- Scrappy executor: You can build programs from scratch without waiting for perfect resources
- Growth-oriented: You're energized by moving metrics and proving impact
- Collaborative: You work effectively across teams and know great lifecycle marketing requires cross-functional partnership
- Detail-obsessed: You catch the small things that make big differences in campaign performance
- Continuous learner: You stay current on lifecycle marketing trends, tools, and best practices
Why Join Everfit:
- Help shape how millions of people discover and connect with fitness coaches
- Work with autonomy and ownership on high-impact projects
- Join a collaborative, global team with experience from leading tech and fitness companies
- Enjoy a competitive salary, equity, and performance bonuses
- Build something meaningful that helps people live better, healthier lives
This position is based in San Francisco in a hybrid working environment. We offer competitive compensation, equity, benefits, and the opportunity to shape the future of a product used by people transforming lives every day.
If you’re ready to build the future of fitness and wellness experiences, let’s talk!
Top Skills
Amplitude
Google Analytics
Hubspot
Iterable
Mixpanel
Outreach
Everfit San Francisco, California, USA Office
San Francisco, CA, United States, 94105
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