The GTM Growth Lead (ABM) will build an outbound pipeline engine, define targeting and messaging strategies, and create playbooks for sales enablement. They will work closely with the founder to develop a scalable GTM system focused on ABM execution, ensuring a consistent flow of qualified meetings and measurable pipeline contributions from outbound efforts.
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
- Build and maintain the TAM
- Define ICP, segmentation, and targeting
- Create an evergreen system to identify high-fit accounts
- Develop account scoring (Tier 1 / Tier 2 / Tier 3)
- Own the outbound motion
- Design messaging and sequences (email + LinkedIn)
- Work directly with SDR to improve reply rates and meeting conversion
- Run weekly experiments (targeting, messaging, offers)
- Build the GTM system
- Connect TAM → CRM → outbound workflows
- Ensure accounts and contacts are enriched and up to date
- Define tracking for pipeline and engagement
- Develop signal-driven outreach
- Identify triggers (hiring, product launches, funding, etc.)
- Build a system to prioritize accounts based on signals
- Create playbooks and enable the team
- Develop repeatable ABM playbooks (1:1 and scaled)
- Build messaging templates and objection handling
- Train SDRs and document processes for scale
- Support deal execution
- Help create assets (case studies, calculators, data samples)
- Incorporate sales feedback into messaging and targeting
What Success Looks Like
- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
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