GTM & Partner Marketing, Interactive Experiences, Senior Manager

We're looking for a Senior Manager to lead go-to-market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co-marketing campaigns with major publishers and partners.

Reporting to the VP, GTM & Partnership Marketing, you'll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world.

Core Responsibilities

• Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
• Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
• Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
• Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
• Define KPIs and partner with analytics to measure performance and guide optimization.
• Forecast impact and build playbooks to scale successful initiatives across markets.
• Turn performance data into clear next steps—creating presentations and updates for executives and teams.
• Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our San Francisco office.

We get excited about candidates, like you, because you bring hands-on experience leading GTM and partner marketing for interactive games and platforms, turning launches into measurable fan engagement and growth.

• 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations
• Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery
• Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
• Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
• Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
• You have a Bachelor's degree or equivalent experience in GTM and partner marketing

Both domestic and ever-expanding international efforts fuel Crunchyroll's global expansion. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs, expanding Crunchyroll's growth through its own operations (O&O) presence and high-profile third-party distribution partners. This approach delights and super-serves anime fans, boosts its footprint and brand awareness, and makes Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid