GTM Systems Lead

Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization.

This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.

Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.

• Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures 
• Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
• Define and enforce stage criteria to reduce pipeline stalling and ambiguity
• Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams

Administer and integrate systems across a modern AI native GTM stack including:

• CRM platform (Hubspot; Salesforce) 
• Clay for enrichment, outbound intelligence, and workflow automation
• Sales engagement platforms
• Marketing automation systems
• Call intelligence tools
• Data enrichment providers
• Attribution and analytics platforms
• Ensure clean data flow between systems and eliminate manual reconciliation
• Maintain documentation of system architecture and integrations

• Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels 
• Ensure marketing to sales handoffs are measurable and clean
• Identify and resolve lifecycle and attribution errors that distort reporting
• Support clear funnel visibility across both B2B and Direct to Parent motions

• Build and maintain dashboards for
• Pipeline health and velocity
• Conversion rates across enterprise and Direct to Parent funnels
•  Partner sourced contribution
• Forecast accuracy
• Reduce spreadsheet dependency across leadership
• Support forecasting models and quota visibility 

• Build automation that reduces manual data entry and hygiene burden
• Implement validation guardrails to improve data integrity
• Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
• Support outbound automation logic and enrichment workflows within Clay
• Document workflows to support onboarding and scale

Partner closely with: 

• Leadership team 
• Growth and Marketing
• Sales and Customer Success  
• Partnerships
• Product 

• 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
• Hands on CRM administration experience and sales automation systems
• Experience managing modern GTM stacks including tools such as Clay
• Strong understanding of lifecycle modeling and pipeline management
• Experience building automation and routing logic
• Comfort working directly with sales teams and improving rep productivity
• Experience building forecasting infrastructure
• Strong analytical skills and attention to detail

• Experience in healthcare or other regulated industries
• Experience supporting multi motion environments including B2B, D2C, and B2B2C
• Experience working in high growth or AI native environments

• Builder mentality with high agency and ownership
• Strong operational judgment
• Analytical rigor and discipline around measurement
• Comfortable navigating ambiguity while bringing structure
• Direct, pragmatic communicator

As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.

This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.

You will help maintain and scale the commercial backbone of a category defining behavioral health company.

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver:
$120,000-$145,000

Expected Salary Range in San Francisco:
$140,000-$170,000