Head of Marketing

Company Overview

Construction is a $13T industry that builds the world. It's also decades behind on software.

The worst bottleneck? Cost estimates. Takeoffs are still done by hand — estimators spend days measuring and counting from drawings. One mistake costs millions.

Bobyard automates construction takeoff with AI.

We use CV + NLP to read drawings like an expert estimator, but 10x faster with less mistakes. We’re turning the most painful part of pre-construction into software.
We're expanding from landscaping into drywall, plumbing, and HVAC. The product works. Now we need the brand and engine to match.

Position

You will build Bobyard's marketing function from the ground up — and make us the defining brand in AI for construction.

This is not a "steward the brand" role. This is 0 to 1. You will own positioning, pipeline, and perception. You will be in the weeds writing copy one day and deciding the three-year category strategy the next.

You will inherit a small, talented crew — brand designer, copywriter, video editor — and you will hire and lead the performance and product marketing leaders we just spec'd.

What You'll Own

• Category creation: Make "AI takeoff" synonymous with Bobyard. Define our narrative for every trade we enter and ensure the market feels our launch before competitors react.

• The full GTM engine: Brand, product marketing, performance, content, SEO, field, partnerships, events, and comms. You connect it all to pipeline and revenue.

• Product launches that win markets: Own GTM for Bobyard 2.0 and beyond. Turn complex CV models into stories contractors repeat on jobsites.

• Demand generation at scale: Build the paid and organic machine that turns spend into qualified pipeline. Know your CAC, payback, and what to kill by Friday.

• Sales enablement: Arm AEs with decks, demos, case studies, and competitive intel that actually closes deals.

• Brand and creative: Set the bar. Bobyard should look and feel like the most sophisticated software our customers will ever touch — because it is.

• Team building: Hire, coach, and scale a high-performing team. Know when to use agencies, when to hire in-house, and when to take the moonshot bet yourself.

• Analytics and truth: Build the dashboard the board sees. Pipeline sourced, win rate by message, ROI by channel. No vanity metrics.

You'll Crush This If You Are

• 10+ years in B2B marketing, with 3+ years leading the function: You have taken a company from Series A to Series C or beyond. High-growth SaaS, vertical software, or industrial tech preferred.

• Operator and strategist: You are equally comfortable deep in HubSpot workflows and presenting the three-year brand plan. You ship.

• Proven builder: You have built a marketing engine from 0 to 1 — and scaled it past $10M+ in pipeline. You have strong opinions on playbooks and know when to break them.

• Category thinker: You have launched products, defined positioning, and made a complex technical product feel obvious.

• Leader of leaders: You have hired and managed PMM, performance, content, and design. People follow you because you raise the bar.

• Taste and speed: You move fast, you write well, you have an eye for great creative.

• Construction-curious, mission-driven: You want to build software for the people who actually build the world.

Compensation

• Base $190k - $220k + equity

• Full-time, in-person in San Francisco — we build the brand together

• Own the marketing function at a company with product-market fit, fresh capital, and a massive market