Influencer Marketing Manager

Who We Are: 

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!  Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!  

We lead with our core values and believe that investing in the community is our responsibility.  We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.   

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.   

What You’ll Do:  

Munchkin is looking for an Influencer Marketing Manager to help grow and evolve our creator program. This person will own influencer partnerships from strategy and sourcing through negotiation, execution, content approvals, and reporting, while building strong relationships with creators and talent managers. You’ll partner closely with Social, Creative, Product Marketing, PR, E-commerce, and Paid Media to develop creator partnerships that build brand love, drive engagement, and create content that performs. This is a highly hands-on role for someone who is equal parts strategist, relationship builder, creative thinker, and operator.

• Develop and execute Munchkin’s influencer and creator strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Source, vet, pitch, negotiate, and manage creators and talent managers from outreach through final deliverables.
• Build and nurture a diverse roster of creators, with a focus on long-term relationships and brand advocacy.
• Lead influencer campaigns including briefs, contracts, timelines, content approvals, usage rights, and payments.
• Partner with Social and Creative to develop creator content that feels authentic, culturally relevant, and native to each platform.
• Identify opportunities to amplify creator content across Munchkin’s organic and paid channels.
• Track campaign performance, budgets, and key learnings to continually improve the program.
• Stay ahead of creator trends, emerging talent, and cultural moments relevant to parents and families.
• Ensure influencer partnerships follow FTC guidelines and Munchkin brand standards.

Bring It!  

• 5+ years of experience in influencer marketing, creator partnerships, social media, PR, or a related field.
• In-house consumer brand experience strongly preferred.
• Strong understanding of TikTok, Instagram, creator culture, and social trends.
• Proven experience managing creator relationships, negotiations, campaigns, and budgets.
• Excellent creative judgment—you know what makes content feel authentic vs. overly branded.
• Strong communication, organization, and project management skills.
• Experience with influencer platforms such as CreatorIQ, GRIN, Aspire, or similar.
• Experience with paid social, whitelisting, usage rights, or affiliate/social commerce is a plus.
• Passion for parenting, lifestyle, consumer brands, and the ever-changing creator landscape.

We Got You Covered!  

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans.  Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity.  We focus on supporting employee development and growth.   

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. 

To give our people flexibility, we offer hybrid work environment.  Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. 

  We also provide annual weeklong global office closures giving our people a chance to recharge.    

Salary range: $90,000 - $125,000 

To learn more, visit us at www.munchkin.com.  

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.  

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