Innovation Media Strategist and Storytelling Associate Director

UC Law SF (formerly UC Hastings) was founded in 1878 as the law department of the University of California and was the first law school in California. Over the years, it has built a legacy and reputation of being a preeminent institution comprised of renowned faculty committed to the study of legal theory and research, preparing students for careers in the judicial system, public service, and industry.

The College is redefining legal education through an experiential, interdisciplinary, and international approach to the law. By integrating rigorous academics with hands-on practice, the College is preparing its graduates to tackle modern legal challenges.

LexLab is the law school’s Technology Law and Lawyering center. LexLab connects students, founders, lawyers, faculty, alumni, industry leaders, and technologists who are building new tools and new approaches to legal work. LexLab creates programs that help students develop the skills, fluency, and judgment this new era demands, while giving the broader community a serious place to engage with innovation, ethics, AI, and the future of the profession. During the 2025-26 academic year, LexLab hosted 40 events that brought more than 100 speakers to our community. LexLab also launched a Law & AI Certificate (LAIC) executive education program that gained recognition as a premier educational resource for professionals looking to level up their AI skills for  the legal industry. Additionally, LexLab piloted a semester-long workshop series to train current students to become AI-enabled lawyers.

Innovation Media Strategist and Storytelling Associate Director

LexLab @ UC Law SF

Classification: Level 3 / Class 1717 / Exempt / Part Time (0.25 FTE) / Non-Represented

Anticipated Full-Time Hiring Range: $80,000 - $90,000 annually, pro-rated based on FTE

Work Arrangement: Hybrid schedule

Term: One-year term with annual renewal contingent on funding

LexLab is hiring a part-time Innovation Media Strategist & Storytelling Director (“Medial Strategist”) to help extend our voice across digital, press, and partner channels by finding the right stories, sharpening the message, and ensuring it travels to the right ears. This role is part strategist, part editor, part reporter, part producer. It is for someone who writes well, thinks clearly, moves quickly, and has strong instincts about what makes people pay attention, and highly passionate about getting the word out about our meaningful work. Someone curious about law, innovation, startups, legal education, AI, and the changing market and business of law. Someone who wants to help create new opportunities for students and practitioners.

LexLab seeks a Media Strategist who has excellent judgment, cares about language, moves quickly, is curious about the future of law, is self-directed and comfortable working with smart and busy people, cares about students and learning, and is mission-driven.

THE ROLE AND RESPONSIBILITIES

Reporting to Shashi and DJ Deb Endowed Professor of Practice and Faculty Co-Director of LexLab Tal Niv and LexLab Co-Director Drew Amerson, the Media Strategist will be responsible for LexLab’s media strategy development and execution. The following non-exhaustive list includes examples of the kinds of projects on which the Associate Director will work:

• Develop and execute LexLab’s media strategy, including campaigns tied to LexLab’s mission, identification of effective communication channels, and an editorial calendar aligned with LexLab’s programming.
• Proactively source stories from LexLab’s programming and community, to support media campaigns and increase visibility.
• Create multimedia content, including by drafting stories and communications, grounded in research regarding developments in legal technology.
• Document and promote LexLab events through relevant media and communication channels.
• Build systems to streamline content by developing repeatable content formats such as founder spotlights, maintaining a shared editorial calendar, and coordinating approval of content.
• Track and analyze engagement data to measure the effectiveness of media efforts and refine LexLab’s media strategy.
• Perform other related duties as assigned.

REQUIREMENTS

EDUCATION AND EXPERIENCE

• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Minimum four years of relevant professional experience in communications, journalism, digital content, marketing, public relations, or a related field.
• Experience developing and executing communications, media, or content strategies for an organization, publication, company, university, nonprofit, or similar organization.
• Experience creating, writing, and editing digital and social media content.
• Experience developing content from programs, events, initiatives, or organizational activities and translating complex information into clear and engaging stories.
• Experience working with multiple stakeholders, including faculty, students, staff, senior leaders, partners, or community members. Experience in the technology industry or in legal technology is helpful but not required.

KNOWLEDGE, SKILLS & ABILITIES

• Excellent writing, editing, and headline judgment.
• Experience managing social or digital content for an organization, publication, company, school, nonprofit, or community.
• Familiarity with the platforms used by professional, academic, startup, legal, or policy audiences.
• Ability to translate complex ideas into clear, engaging content.
• Comfort creating or coordinating lightweight visuals, short-form video, quote cards, carousels, clips, or simple explainers.
• Experience managing an editorial calendar and meeting deadlines.
• Ability to identify strong external story angles and draft clear press releases, pitch notes, media advisories, or announcement copy.
• Comfort building and maintaining targeted media lists for reporters, editors, newsletters, podcasts, partner organizations, and other external audiences.
• Ability to work with faculty, students, founders, senior leaders, partners, communications colleagues, and external media contacts.
• Familiarity with analytics, audience feedback, and performance tracking.
• Strong organizational skills and sound professional judgment.

THE HIRING PROCESS

Interested candidates should include the following with their application:

• Cover Letter
• Resume
• Three writing or content samples.
• Portfolio or links to relevant digital work. This may include social media content, short-form video, newsletters, web writing, visual storytelling, campaign work, press materials, or examples of making complex ideas accessible.
  

This position has been designated as “sensitive” and requires a pre-employment background check.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact Human Resources if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodation include making a change to the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

WHAT TO EXPECT

Applicants who meet the position requirements will be competitively evaluated to identify the individuals whose breadth and depth of experience and education most closely relate to the stated requirements and the needs of the College. Depending on the quality and number of the applications received, only the better qualified applicants may be contacted for an interview. The position is open until filled.

The skills listed above are comprehensive, and we understand there are great candidates who possess only a subset of those skills, or who have other important skills. If you match some of these skills, please do not hesitate to apply.

UC Law SF is an equal opportunity employer. UC Law SF strives to provide a diverse and inclusive educational environment that fosters cultural awareness, mutual understanding and respect. UC Law SF is interested in candidates who will contribute to diversity and equal opportunity in higher education through their teaching. Qualified women and members of underrepresented minority groups are strongly encouraged to apply.