Leads integrated B2B marketing campaigns, corporate events, partner marketing, digital advertising, social media, communications, and Salesforce/Pardot initiatives. Coordinates stakeholders across Sales, Adobe, Infosys, and marketing teams to generate leads, support revenue, manage campaigns, track performance, and improve marketing ROI.
Position Overview
The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.
This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.
Location: Remote - United States
Please note this is as Contract role with the potential for Contract to Hire.
Key Responsibilities
Corporate Events & Tradeshows
Integrated Marketing & Sales Campaigns
Partner Marketing & Go-to-Market
Pardot, Salesforce & Marketing Governance
Social Media Management
Internal Marketing & Communications
Website, Advertising & Digital Marketing
Required Skills & Experience
B2B Marketing & Campaign Execution
Communication, Analytics & Program Management
Preferred Skills & Experience
Role Expectations
The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.
This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.
Location: Remote - United States
Please note this is as Contract role with the potential for Contract to Hire.
Key Responsibilities
Corporate Events & Tradeshows
- Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
- Recommend, develop, and implement event marketing plans to generate revenue and create engaging experiences.
- Collaborate with Infosys/Infosys Aster corporate, vertical, sales, and marketing leaders and support Adobe partner marketing.
- Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships.
Integrated Marketing & Sales Campaigns
- Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
- Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
- Support digital campaigns, including automated Salesforce campaigns, and create content such as blog posts and sales materials.
Partner Marketing & Go-to-Market
- Develop and maintain relationships with technology partners through co-marketing, regular meetings, and business planning.
- Support joint events, activations, and strategic positioning within the digital experience (DX) ecosystem.
- Help articulate the Blue Acorn iCi and Infosys Aster brands within the parent company and Adobe partner ecosystem.
Pardot, Salesforce & Marketing Governance
- Manage Pardot-supported email campaigns, newsletters, custom forms, campaign tracking, and lead uploads.
- Connect Pardot marketing efforts to Salesforce metrics to track investment, engagement, opportunities, and ROI.
- Support Salesforce/Account Engagement marketing administration, dashboards, campaign building, reporting, and email marketing.
- Analyze campaign performance to identify strengths, gaps, and opportunities for improvement.
Social Media Management
- Own Blue Acorn iCi social media strategy, including planning, scheduling, analysis, and reporting.
- Manage LinkedIn campaigns covering events, new solutions, internal awareness, and content releases.
Internal Marketing & Communications
- Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences.
- Support Adobe partner newsletters, regional and quarterly Infosys newsletters, client newsletters, and one-off communication campaigns.
Website, Advertising & Digital Marketing
- Help publish, update, and report on the corporate website.
- Develop, manage, and optimize advertising campaigns on LinkedIn and Google; evaluate additional advertising platforms and programs.
Required Skills & Experience
B2B Marketing & Campaign Execution
- 4–6 years of B2B marketing experience.
- Strong experience with Pardot and Salesforce.
- Experience managing both large-scale events, including industry tradeshows, and smaller client gatherings.
- Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders.
Communication, Analytics & Program Management
- Strong attention to detail and ability to interpret data and communicate marketing trends and results.
- Excellent written and verbal communication, interpersonal skills, ethics, and cultural awareness.
- Strong multitasking and program management skills.
- Self-motivated, proactive, and able to communicate assertively and professionally.
Preferred Skills & Experience
- B2B marketing experience within technology, consulting, SaaS, digital services, or partner ecosystems.
- Bachelor’s degree, preferably in marketing, communications, or a related field.
- Experience in the B2B services industry, preferably SaaS or technology.
- Experience with Salesforce reporting and administration.
Role Expectations
- Drive integrated campaigns and event initiatives with a proactive, detail-oriented approach; coordinate stakeholders across Sales, Marketing, Adobe, and Infosys; and use performance data to refine marketing activity and support lead generation and revenue outcomes.
- Maintain clear communication, manage competing priorities, and ensure consistent execution across marketing channels.
Similar Jobs
Artificial Intelligence • Fintech • Hardware • Information Technology • Sales • Software • Transportation
Design and deliver sales training for upmarket teams, including skills workshops, roleplays, accreditation, and leadership development. Own Motive’s manager coaching framework, train frontline managers, provide practical coaching tools, and measure impact through proficiency, win rate, deal velocity, pipeline health, and accreditation outcomes. Partner with sales leaders, enablement teams, Sales Operations, and global trainers while traveling 25–45% of the time.
Top Skills:
Ai Roleplay ToolsCall Scoring ToolsSkilljar
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Leads Samsara’s federal sales practice, including go-to-market strategy, team hiring, partner and contract-vehicle development, pipeline and bookings ownership, and senior agency relationships. The role coordinates with Product, Security, Compliance, Legal, Marketing, Finance, and Revenue Operations to commercialize a FedRAMP-authorized cloud platform for civilian and eventually defense agencies. Responsibilities include federal capture, proposal development, acquisition compliance, forecasting, compensation design, and scaling the federal sales organization.
Top Skills:
Cloud ComputingDfarsFarFedrampGovcloudGsa ScheduleGwacsIotSaaSSection 508
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Lead complex enterprise restaurant technology implementations from configuration and menu programming through go-live. Manage multi-location rollouts, integrations, franchisee and corporate relationships, escalations, and implementation risks. Mentor peers, improve workflows and documentation, and coordinate cross-functional initiatives to strengthen onboarding and deployment processes.
Top Skills:
Pos SystemsSaaSThird-Party IntegrationsToastweb
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
