The Lifecycle Marketing Senior Specialist will develop and analyze lifecycle marketing programs to enhance user engagement and retention for an AI platform.
Job Title: Lifecycle Marketing Senior Specialist
Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job ID#: 170342
Contact: [email protected]
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
* Own lifecycle programs across onboarding, engagement, retention, and reactivation
* Design and optimize automated journeys using behavioral segmentation and user signals
* Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
* Partner with product, data, and marketing teams to support launches and drive feature adoption
* Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
* 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
* Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
* Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
* Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
* Exposure to both B2C and B2B or product-led environments is a plus
Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity
Job ID#: 170342
Contact: [email protected]
Job Description:
We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation.
Responsibilities:
* Own lifecycle programs across onboarding, engagement, retention, and reactivation
* Design and optimize automated journeys using behavioral segmentation and user signals
* Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
* Partner with product, data, and marketing teams to support launches and drive feature adoption
* Develop lifecycle programs for both consumer users and professional/team use cases
Requirements:
* 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
* Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
* Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
* Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
* Exposure to both B2C and B2B or product-led environments is a plus
IntelliPro Group Inc. Santa Clara, California, USA Office
3120 Scott Blvd, Ste 301, Santa Clara, CA, United States, 95054
IntelliPro Group Inc. Mountain View, California, USA Office
Mountain View, United States
Similar Jobs
Digital Media • News + Entertainment
Lead build, QA, launch, and optimization of lifecycle campaigns across email, push, in-app messaging, and content cards using Braze and similar platforms. Manage onboarding, engagement, retention, and winback journeys; create audience segments and personalization rules; troubleshoot delivery and deep-linking issues; monitor campaign performance and A/B tests; coordinate cross-functional assets, timelines, and approvals; and contribute to lifecycle best practices and process documentation.
Top Skills:
Adobe AnalyticsAdobe CampaignAdobe PhotoshopAirtableAmplitudeAsanaBrazeCSSFigmaGa4HTMLIterableJIRAMonday.ComSalesforce Marketing CloudTableau
Digital Media • Information Technology • News + Entertainment
Manage a portfolio of mid-market enterprise customers to retain and grow revenue. Develop account strategies, identify upsell/cross-sell opportunities, renew contracts, sell Comcast Business services (SD-WAN, Metro Ethernet, Advanced Voice, Managed/Router solutions), meet monthly quotas, own customer satisfaction and escalations, and coordinate internal teams to deliver solutions and forecasts.
Top Skills:
Active CoreAdvanced VoiceManaged RouterMetro EthernetSd-Wan
Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
Lead FP&A digitization by defining Finance AI strategy, building enterprise data and AI products, modernizing planning systems, driving master data management and governance, and managing cross-functional delivery and technical Finance teams.
Top Skills:
AnaplanClaude CodeCollibraDatabricksDocument IntelligenceGenerative BiHyperionJIRALlmsPythonRag PipelinesSap S/4Semantic LayerServicenowSfdc (Salesforce)SnowflakeSnowflake Cortex CodeSQLTableauText-To-SqlThoughtspot
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
