Manage content planning, creation, and publishing across social platforms; design social campaigns; coordinate freelancers; upload event videos; create and send 14 weekly email newsletters in Emma; design templates and graphics; craft targeted copy and subject lines; perform A/B tests and refresh branding for the merged organization.
This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Requirements
Responsibilities:
- Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
- Design and implement social media campaigns to highlight events, new programs, and special announcements.
- Collaborate with freelance social media campaign specialists on special projects and weekly assignments.
- Upload event videos to YouTube.
- Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
- Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
- Design email templates and graphics consistent with brand standards.
- Perform A/B testing to enhance subject lines, content, and optimal sending times.
- Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
- Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.
Skills:
- Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.
- Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.
- Experience or familiarity with communications within higher education, research, or technology sectors is preferred.
Education & Experience:
- Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.
Digital media
Social media
Good-to-have skillsA/B testing
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