Manager, Marketing Science - Apps, Gaming, & Media

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.

We’re looking for a Manager, Marketing Science to lead our Apps-focused Measurement Team at Snap Inc! 

• Set and influence the measurement strategy for your verticals, ensuring alignment with business priorities, industry best practices, and evolving advertiser needs.

• Lead a team of 5+ Marketing Science professionals, providing coaching, mentorship, and direction while cultivating measurement fluency across Sales and cross-functional partners.

• Act as the primary consultant and strategic partner for senior executives at top advertisers, with a focus on improving performance across brand and direct response outcomes.

• Drive industry thought leadership by developing white papers, presenting at conferences, and shaping external narratives on measurement, ads efficacy, and app-specific analytics.

• Partner with Product, Product Marketing, and Sales leadership to influence the roadmap and adoption of measurement solutions, especially in app-based measurement including MMP and SKAN frameworks.

• Oversee meta-analyses, performance benchmarking, and playbook development that scale learnings across markets and advertisers.

• Ensure operational excellence in measurement practices, including the adoption of both first- and third-party solutions, and the identification of baseline practices across different measurement outcomes.

• Contribute to quarterly business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.

• Deep expertise in the digital advertising and measurement ecosystem, particularly in app-focused measurement, including MMP, SKAN, incrementality, MMM.

• Strong people leadership skills, with proven experience building, coaching, and managing high-performing analytics teams.

• Demonstrated ability to influence industry discourse through external publications, conference presentations, or thought leadership initiatives.

• Advanced skills in SQL, dashboarding, and data visualization tools, with the ability to oversee and guide technical execution without necessarily running day-to-day queries.

• Strong understanding of applied statistics, causal inference, time series modeling, and data-mining techniques.

• Excellent communication skills, with the ability to translate complex analytical and measurement concepts to executive-level stakeholders.

• Proven ability to balance strategic leadership with hands-on problem solving, allocating time across people management, client strategy, and IC-level initiatives.

• Bachelor’s degree in a quantitative or business field (e.g., Economics, Math, Engineering, Operations Research, or related).

• 10+ years of advanced analytics and measurement experience within technology companies, media agencies, consulting firms, advertisers, or research organizations.

• Direct experience in app measurement, including MMP and SKAN-based frameworks

• Prior experience managing teams of analysts or data scientists

• Advanced degree (e.g., MBA, Economics, Engineering, or related field)

• Prior management experience at companies such as Meta, or demonstrated track record of progression in analytics/measurement leadership roles.

• Proven record of industry influence (conference presentations, published white papers, or committee participation).

• Extensive experience with top advertisers in vertical-specific domains across both Brand and DR measurement.

• Strong client relationship skills, with the ability to influence C-level executives and cross-functional stakeholders.

• Balance of strategic vision and executional expertise, with the ability to shape the future of measurement at scale.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.