Leads eCommerce and marketplace sales planning, including annual financial plans, seasonal strategies, forecasting, scenario planning, promotional planning, and business reviews. Analyzes digital commerce KPIs such as revenue, conversion, traffic, customer acquisition, margin, and sell-through to identify growth opportunities and risks. Partners with merchandising, marketing, operations, digital commerce, and IT teams, while improving planning processes, reporting, forecasting methods, and developing planning talent.
Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Manager, Sales Planning - eCommerce in Novato, CA. where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.
What will you be doing?
- Lead: Lead sales planning strategies across the eCommerce and marketplace business. Develop annual financial plans, seasonal sales strategies, and in-season forecasts that align revenue objectives, category growth opportunities, and business performance goals while supporting the overall digital commerce strategy.
- Drive: Drive forecasting and commercial planning by leveraging historical performance, customer behavior, digital commerce trends, promotional activity, and market insights. Lead scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decision-making that maximizes revenue and profitability.
- Partner: Partner closely with Merchandising, Digital Commerce, Marketing, Operations, and IT teams to align business strategies and deliver growth objectives. Collaborate with leadership to develop actionable sales plans, evaluate business performance, and drive cross-functional initiatives that enhance the customer experience and support brand growth.
- Analyze: Analyze sales, conversion, traffic, customer, and product performance data to identify trends, opportunities, and risks across the digital business. Monitor key performance indicators including revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell-through, translating insights into actionable recommendations that drive business results.
- Develop: Develop and execute category, forecasting, promotional, and business planning strategies that maximize sales performance and support profitable growth across digital channels. Continuously enhance planning processes, reporting capabilities, analytical tools, and forecasting methodologies while coaching and developing planning talent
Perks You Will Enjoy!
- Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
- Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
Qualifications That Make You the Perfect Fit!
- Bachelor's degree or equivalent combination of education and experience
- 5-7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning
#LI-AP1
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.
Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres, contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud
Similar Jobs
Aerospace • Artificial Intelligence • Cloud • Machine Learning • Software • Cybersecurity • Defense
Develops and optimizes industrial processes for microelectronics, including laser welding, hermetic testing, laser cutting, package sealing, painting, marking, and adhesive application. Leads process evaluations, Design of Experiments, statistical analysis, corrective actions, documentation, fixture design concepts, and design reviews. Partners with engineering and suppliers to improve manufacturability, yield, quality, safety, and cost performance while mentoring early-career engineers.
Top Skills:
Co2 LasersDesign Of Experiments (Doe)Epoxy AdhesivesFiber LasersHermetic TestingLaser WeldingOptical Leak TestingRtv CompoundsStatistical Process AnalysisThermal Transfer Compounds
eCommerce • Fashion • Retail • Sales • Wearables • Design
Provides customer service and sales-floor support in a Coach retail store. Responsibilities include operating POS systems, handling cash, receiving and organizing shipments, replenishing inventory, maintaining the stockroom and sales floor, executing visual merchandising updates, supporting sales activities, promoting products and gift cards, and following loss-prevention and housekeeping standards.
Top Skills:
InternetIpadLaptopMobile PosPos SystemsWalkie-Talkie
eCommerce • Fashion • Retail • Sales • Wearables • Design
Supports store sales and operations by welcoming customers, operating POS, handling cash, processing shipments, replenishing merchandise, maintaining stockrooms, executing visual merchandising updates, and supporting sales-floor activities. The role requires strong customer service, retail knowledge, attention to detail, schedule flexibility, and the ability to handle physical stockroom and sales-floor tasks.
Top Skills:
InternetIpadLaptopMobile PosPos SystemsWalkie-Talkie
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
