Marketing Analyst

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    

Marketing Analyst

As the Marketing Analyst, you will play a pivotal role in providing unparalleled strategic marketing support and insight to the marketing team, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with marketing leadership to establish and execute effective marketing KPI measurement and effective use of Marketing Platforms, while continuously analyzing performance data to ensure efficiency and success.

This is a remote role with limited travel estimated up to 5%.

Essential Duties & Responsibilities

• Works closely with marketing leadership reporting on KPIs of successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
• Responsible for supporting Marketing Technology onboarding and 30/60/90 post launch performance touch bases.
• Responsible for generating ongoing marketing performance in a raw state to collaborate with marketing leadership on drafting final prepared performance reporting.
• Responsible for supporting the implementation schedule in coordination with Marketing Transitions for new takeovers.
• Participates in regularly scheduled calls with marketing leadership to review marketing performance at a community level in preparation for a client review.
• Provides leasing and marketing training and best practices to onsite teams.
• Recommends training plans for properties not meeting CRM Engagement goals.
• Confidence in presenting recommendations, ideas and strategies to operations and marketing in a way that illustrates pros, cons, risk, and reward.
• Travel Requirement: This position entails travel, estimated at 5% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Education & Experience

• Bachelor's degree in marketing, communications, or a related field preferred.
• Proven experience in marketing support or a similar role within multifamily property management.
• Strong written and verbal communication skills required.
• Familiarity with online digital marketing platforms required.
• Proven organizational skills with the ability to multitask and prioritize effectively.
• Proven analytical mindset with attention to detail and extrapolation of data.
• Strong analytical and problem-solving abilities required.
• Ability to work independently as well as collaboratively in a team environment required.

Preferred

• 2+ years marketing experience within multifamily property management that directly supports Marketing Analyst role; report generation and interpretation, project management, ticket platform solutions.
• Experience with Property Management Software – Yardi, Onesite, Entrata.
• Experience with industry-related CRMs – Knock, Elise AI, CRMIQ.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.

Asset Living is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the remote nature of this position and includes the range of factors considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; etc. We would not anticipate that the individual hired into this role would be near the top end of the compensation range, but that decision will be dependent on the facts associated with each specific individual’s relevant experience for the role.  A reasonable estimate of the range is $70,000.00-$70,000.00.