Marketing Campaign Operations Lead

As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. 

**Please note: We have 2 available headcount for this role, with one focusing on Campaign Operations and the other focusing on Lead Journey. See the descriptions for each role below.

For Campaign Operations, you will:

• Support the marketing team in the technical steps to bring campaigns to life
• Execute the marketing operations roadmap, driving measurable business outcomes
• Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
• Create and own internal processes that make our marketing team and campaigns execution more efficient 
• Monitor and report on campaigns performance and impact

For Lead Journey, you will:

• Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
• Execute the marketing operations roadmap, driving measurable business outcomes
• Optimize workflows for speed to lead
• Manage data enrichment and database hygiene 
• Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency 
• Conduct lead form optimization experiments to maximize data capture
• Partner with Revenue Operations to ensure data quality and attribute capture  to ensure appropriate routing based on user attributes

You’d be a great fit if:

• You have 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
• You are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and Iterable
• You are detail-oriented and enjoy managing complex end-to-end processes
• You are extremely comfortable with a broad marketing tech stack
• You enjoy building new, operationally efficient processes from scratch 
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives 
• Bonus points if:
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• You are Marketo Certified

Compensation and Benefits:

The expected base pay range for this position is $97,240 - $143,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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