Marketing Engineer

WHAT YOU'LL DO

Own the martech stack

• Own the marketing automation platform end-to-end including lead lifecycle, scoring, routing, suppression, deliverability, compliance. Example tools in the platform include Claude, HubSpot, Demandbase, Salesforce, Clay, Google Analytics, Gong, and more. 
• Work with RevOps and Growth Marketing to optimize the integrations between Marketing and Salesforce: keep the data flowing, the handoffs clean, and the attribution honest.
• Lead vendor evaluations, rationalize the stack, and build vs. buy where it matters.

• Build an AI-powered marketing knowledge-base for Samba employees to find materials and ask questions.

Build the website and the experimentation surface

• Engineering ownership of samba.com including performance, AEO/GEO/SEO optimization, accessibility, and the component system.

• Run a real A/B testing program on landing pages, forms, and conversion paths.

• Make it possible for Growth Marketing to ship a campaign landing page in hours, not days.

Make the marketing data trustworthy

• Own marketing's tracking plan and the events that flow into the data warehouse.

• Build and maintain the dashboards leadership uses to run the business including pipeline, channel ROI, content performance, funnel health.

• Partner with Data Science and RevOps so the numbers in our exec deck, in Salesforce, and in the warehouse all agree.

Enable the Marketing team to push the AI frontier

• Ensure marketers on the team are on the cutting edge of AI, prompt-engineering campaigns, testing agents, and shipping AI-powered work.

• Turn what a sharp marketer created into the tool the whole team uses (ex: Claude skills, plugins, etc), internal apps that get adopted because they're better, not because they're mandated.

• Be the technical force multiplier that enables the Marketing team to increase production

WHAT WE'RE LOOKING FOR

• 5+ years of experience that combines software engineering with marketing or growth engineering.

• You've owned a marketing automation platform (Hubspot, Marketo, or comparable) AND you've shipped production code such as JavaScript/TypeScript, modern web frameworks, and at least one back-end language.

• You're fluent in SQL and at home in a BI tool. You can build a dashboard, defend the methodology, and explain it to a non-technical leader.

• You've used Salesforce as a practitioner. You don't need to be a SFDC admin, but you understand how leads, contacts, accounts, and opportunities relate.

• You've built something with an LLM in production (an agent, an evaluation pipeline, a workflow tool), and can speak to what worked and what didn't.
• You're comfortable being the only engineer in a Marketing standup, and you enjoy translating between disciplines.
• Bonus points
• Experience in B2B SaaS, ad-tech, mar-tech, or media measurement.
• Prior experience as the first Marketing Engineer at a growth-stage company.
• Familiarity with CDPs, attribution modeling, and identity resolution.
• A portfolio of internal tools or AI workflows you've shipped that you're proud of.