Marketing Events & Partnerships Manager

Custom Ink is so much more than a t-shirt company. We’re a team of creative individuals who empower our customers to create the perfect custom apparel for their groups through an innovative and easy-to-use website and at multiple store locations throughout the country. We are also committed to community, empathy, diversity, and equity. Our end goal is for all Inkers to feel a deep sense of belonging.

We are always looking for great people to join our team, and with locations and stores opening across the country, there are new opportunities all the time. Headquartered in Fairfax, Virginia with offices in Dallas, Texas; and Prague, Czech Republic, with 500+ team members across the world. We have both location-focused and work-from-home jobs.

Overview:

• Workstyle: This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer. Eligible states currently include:

  • AZ, CA, CO, CT, DE, DC, FL, GA, IL, KY, MA, MD, MI, MO, MS, NC, NH, NJ, NY, OH, PA, SC, TX, UT, VA, VT, WA

• Reports to: Director of Marketing

• Travel Expectations: Minimal travel; will be determined by business needs and may include occasional trips for key meetings, collaboration opportunities, or area-connected events. Event season requires increased travel, estimated 2x a month.

• Physical Requirements/Demands: This is a primarily sedentary, home-based role that requires the ability to remain in a stationary position for extended periods while working at a computer. The role involves regular use of standard office equipment, such as a computer, keyboard, mouse, and telephone. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Occasional onsite meetings and offsite events may require standing for extended periods, moving between locations, and lifting or transporting materials weighing up to 25–35 pounds, with or without reasonable accommodation.

• Application Period Disclosure: We are accepting applications for this role for the next 24 hours. We encourage interested candidates to apply as soon as possible for full consideration.

About Us:

Swag.com is a dynamic e-commerce platform that helps businesses “Shop, Store & Ship” high-quality branded merchandise, swag boxes, and company stores. Now part of Custom Ink, Swag.com strengthens the company’s ability to serve enterprise clients through tech-enabled solutions and streamlined fulfillment. With curated products and a user-friendly experience, Swag.com brings a fresh, efficient approach to the promotional products space—complementing Custom Ink’s mission to help people feel connected through custom gear.

What we’re looking for: 

We are seeking an experienced individual contributor who is passionate about planning trade shows, virtual events, and regional customer gatherings to drive sales and customer retention. You'll take full ownership of our event strategy and execution, reporting to the Director of Marketing, playing a critical role in elevating our events. This includes determining new shows to test, enhancing past successful events, turbocharging our webinar program, and pioneering first-ever regional customer/prospect gatherings. The ideal candidate is entrepreneurial, passionate about creating memorable face-to-face & virtual experiences, and comfortable with frequent travel during busy months. 

• 3-5 years of experience in event planning & execution, with a proven track record of managing high-touch sponsorships and lead-generation programs.

• Experience working with Customer Success, Sales, and Marketing teams to create events with positive ROI.

• Proven ability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations.

• An open mindset comfortable with both coaching and ambiguity; able to test event formats not done before in a mature startup environment.

• Self-driven, taking ownership of your job with minimal supervision

Who this role isn’t for:

• Pure Strategists or Delegators: This role is not for a leader who prefers to design a strategy from afar and hand off the execution, logistics, or onsite management to a supporting team. This is a dedicated individual contributor role that requires a builder who enjoys rolling up their sleeves to handle both the high-level playbook and the tactical, hands-on logistics.

• The B2C or Hospitality Specialist: If your experience is primarily focused on consumer site planning, catering, hotel-run events, or social gatherings, this role will not align. We are looking for an expert deeply rooted in corporate B2B environments who understands how to leverage events for business buyer personas.

• The Enterprise-Scale Overseer: If your comfort zone is limited to managing massive corporate budgets ($1M+) where the heavy lifting is outsourced to large external agencies or massive internal teams, the agile nature of our mid-scale ($300K+) budget won't be a great match. We need someone who thrives on optimizing and maximizing a budget independently.

• The Playbook Follower: This role is not for someone who is most comfortable operating within deeply established event systems or executing pre-made formats. We are seeking a creative architect who is energized by building a diverse event portfolio—including mixed trade shows, intimate client dinners, and webinar series—from scratch.

What you’ll do: 

• Own the Omnichannel Event Strategy: Architect and execute a diverse B2B event portfolio from scratch—including mixed trade shows, conferences, virtual webinars, and intimate regional client gatherings—aligning the event strategy and budget (upwards of $300K) to our key buyer personas and business goals.

• Manage End-to-End Onsite Logistics: Take complete ownership of all event logistics, from vendor negotiations, travel coordination, and shipping swag, to acting as the primary onsite manager and professional face of the Swag.com brand.

• Drive Creative Activations & Field Events: Elevate our trade show presence by pioneering creative, high-impact activations (like VIP dinners and partner sponsorships) and organizing intimate regional gatherings to drive customer learning, retention, and sales opportunities.

• Source Speakers & Content: Collaborate closely with Marketing and Customer Success teams to identify, secure, and prep customer and internal speakers for high-touch trade show engagements and content-driven webinar series.

• Cultivate Strategic Partnerships: Identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations alongside marketing and sales leadership to expand our reach into new prospect audiences.

• Optimize Lead Generation & ROI: Maintain a data-driven mindset by owning the post-event handoff, tracking performance metrics, connecting event activities to pipeline creation, and clearly reporting on total event ROI to cross-functional teams.

• Cross-functional Collaboration: Work closely with marketing, sales and customer teams to ensure successful event follow-ups, pipeline creation and ROI reporting. 

How you’ll be measured: 

• Successfully identifies and executes new, impactful trade shows and events

• Develops and expands event presence through additional activations and partnerships.

• Consistently coordinates seamless event logistics and attendee management.

• Demonstrates positive ROI from events by effectively collaborating with other teams and partnering with sales team to drive post-event conversions. 

How you’ll make a difference: 

You will play a critical role in taking Swag.com’s events and partnerships to the next level, directly impacting sales and customer retention by developing and executing strategic trade shows, virtual events, and regional customer gatherings. You'll help determine new shows to test, make bigger splashes at past events, turbocharge our webinar program, and pioneer our new regional customer/prospect gatherings. Ultimately, you'll contribute to reinventing a $30 billion industry from the ground up.

Compensation: 

Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations.

• For this salaried, exempt position, the pay range is $60,000-$84,000. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits. 

• Financial Wellness: Build for the future with our 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments.

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

CustomInk, LLC ("Custom Ink") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink's Core Values - Golden Rule, Ownership, and Innovation - are the foundation of who we are. An encompassing value is Trust. We trust our team members 100% and expect trustworthiness and honesty in return. With that, all offers of employment with Custom Ink will be contingent upon the satisfactory completion of a criminal background check. Please note that prior conviction does not automatically rescind an offer of employment. Such a determination is made by Custom Ink on a case-by-case basis and will be made in accordance with applicable local, state, and federal law.

We’re excited for your upcoming interview and want to share CustomInk’s policy on using artificial intelligence (AI) tools during the process.

You may use AI tools (e.g., ChatGPT, GitHub Copilot, OpenAI Codex, Amazon CodeWhisperer, etc.) for assessment or take-home exercises, as long as the work you submit represents your own understanding and abilities.

However, AI tools may not be used during live interviews to generate, draft, suggest, or influence your responses. All interview answers must be your own original work.

If you require assistive technology as a disability accommodation, please notify [email protected] in advance so we can consider appropriate, legally compliant accommodations.

Custom Ink provides accommodation so that qualified disabled applicants may participate in our selection process. To ensure full consideration, please reach out to share details of your reasonable accommodation request related to applying for a specific job opening by emailing our Recruiting Team.

Custom Ink is an E-Verify participant in certain locations as required by law. To learn more about E-Verify, please visit www.dhs.gov/E-Verify.

Custom Ink es participante de E-Verify en ciertas ubicaciones según lo exige la ley. Para obtener más información sobre E-Verify, visite dhs.gov/E-Verify.