Marketing Inside Sales Representative

At Peterson, we partner with our customers to build the future. For over 85 years, our peoples’ work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson’s legacy permeates every aspect of our communities. From roads and bridges, back-up power at hospitals, fire-fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don’t just have a career, you have a purpose.

Our family-oriented environment is built on safety, winning, growth, and professional achievement. Hiring and developing exceptional people is critical to our continued success. We have high standards for a good reason: our people represent Peterson, our family, our brand, and our values.

You have high expectations too. You are exceptionally motivated, have outstanding skills, and want your work to matter.  Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. It’s time to use your skills and passion to do work that matters!

Job Description

Peterson Cat has the immediate need for an experienced Marketing Inside Sales Representative at our San Leandro, CA location.

SUMMARY

This position will have responsibility for updating account information, generating leads and providing support to Peterson’s ASR group within the retail customer accounts. Contact will be made through both direct and indirect channels. The Marketing Account Sales Rep. will be assigned their own customer list for which they will be responsible for coverage; will generate machine and product support leads (parts and service), as well as, produce leads for Petersons other offerings. Additionally, the Marketing Account Sales Rep. is to work with the sales team (management and sales reps) to grow existing customer accounts, facilitate lead generation, and qualify leads generated through telemarketing and other indirect channels.

ESSENTIAL JOB FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

• Makes 35 out-bound/in-bound phone contacts per week.
• Generates leads for the ASR group through customer contact and account management
• Accountable for Customer Relationship Management (“CRM”) input with retail customers within assigned territory.
• Conducts proactive account management on assigned accounts by completing the customer profile function in Sales Link.
• Gathers and updates customer equipment lists.
• Uses Sales Link to document customer information, leads, activities and sales transactions
• Partners with Marketing, Product Support Sales Representatives, Rental Field Representatives, Sales Representatives and Sitech representatives to identify interested and qualified customers.
• Contacts prospective customers to determine customer needs, present product information, and explain available services. Provides information brochures and other literature to inform customers and influence buying decisions.
• Follows up on telemarketing leads.
• Evaluates leads, effectively and efficiently, and determines whether to respond or pass the lead to sales resources management for assignment.
• Stay current on Cat and competitive products in order to offer the best solutions based on customer interests and concerns.
• Presents equipment and finance options and solutions, as needed.
• Follows all sales processes and procedures.
• Partners with management to ensure marketing campaigns are directed to the right opportunities for retail customers.
• Assists with customer surveys as needed.
• Maintains punctual, regular, and predictable attendance.  

OTHER JOB FUNCTIONS

• Works collaboratively in a team environment with a spirit of cooperation.  
• Displays excellent communication skills including presentation, persuasion, and negotiation skills required in working with customers/ coworkers, including the ability to communicate effectively and remain calm and courteous under pressure. 
• Respectfully takes direction from supervisor/manager.  

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, safely and in alignment with Peterson’s core values. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

High school diploma or general education degree (GED); and a minimum of two years of experience in sales, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.

CERTIFICATES, LICENSES, REGISTRATIONS

N/A

The hourly pay range for this position is: $28.85-33.00. We also offer a total compensation package in addition to base salary. This position also participates in a commission plan.

#INDL

This description describes only the general nature and level of work encompassed by this job. This description is not a comprehensive listing of all responsibilities, duties, and skills of employees at this level. Peterson is an Equal Opportunity Employer/Affirmative Action Employer.