Marketing Lead

Responsibilities

Campaign Strategy & Execution

Plan, execute, and optimize integrated marketing campaigns that drive awareness, engagement, and lead generation

Own campaign timelines, performance tracking, and reporting

Continuously test and iterate to improve results across channels

Sales Enablement

Partner with sales leadership to develop and refine collateral (pitch decks, one-pagers, case studies, email sequences)

Ensure the sales team is equipped with clear, compelling, and up-to-date messaging

Align marketing initiatives with sales priorities and pipeline goals

Content & Messaging

Oversee the creation of high-quality content across channels (email, web, thought leadership, outbound support)

Ensure brand voice and messaging are consistent and differentiated

Translate complex ideas into clear, customer-focused narratives

Cross-Functional Collaboration

Work closely with sales, product, and leadership to align on go-to-market initiatives

Act as a central point of coordination for campaign execution

Ensure timely delivery of marketing assets and initiatives

Performance & Optimization

Track and analyze campaign performance, pipeline impact, and key marketing metrics

Use insights to inform strategy and improve ROI

Identify gaps and opportunities across the marketing funnel

Operational Excellence

Streamline marketing processes and improve execution efficiency

Manage tools, workflows, and timelines to ensure consistent output

Proactively identify and solve execution challenges

Qualifications

8+ years of experience in marketing, preferably in a B2B or high-growth environment
Proven track record of executing campaigns that drive measurable business results
Strong project management and organizational skills
Excellent written and verbal communication skills
Experience working closely with sales teams and supporting revenue goals
Ability to balance strategic thinking with hands-on execution