Product Marketing Director

DISQO is a leading provider of advertising intelligence, measuring brand and performance outcomes across every media channel to power data-driven marketing decisions. Trusted by 500+ of the world’s largest brands and 150+ agency and media partners, and recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is redefining the power of measurement in advertising. 

Joining DISQO Nation means being part of a team that moves fast, thinks boldly, and is passionate about solving meaningful problems. Innovation isn't just something we talk about, it's how we operate. We challenge assumptions, embrace new ideas, and continuously push ourselves to build better solutions for our customers and each other.

Our values guide how we work and win together. We believe in winning as one team, fostering a culture of collaboration, trust, and shared accountability. We pursue outsized impact by focusing on opportunities that drive meaningful results for our customers and our business. We champion the customer by putting their needs at the center of every decision and delivering solutions that create real value. And we are relentlessly all in, bringing energy, passion, and commitment to every challenge, every day.

If you're energized by high-growth environments, motivated by innovation, and excited by the opportunity to do impactful work alongside talented, driven teammates, you'll feel right at home at DISQO.

What you'll do:

• Own and set product marketing strategy across the portfolio, serving as the in-house expert on market and customers through competitive research, market analysis, ICP development, and win/loss analysis.

• Lead go-to-market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans.

• Deliver a consistent cadence of high-quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms.

• Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success.

• Create and deliver enablement assets—including playbooks, one-pagers, decks, and battle cards—to support Sales and Customer Success effectiveness.

• Drive product-led growth initiatives that increase adoption and expansion among existing customers.

• Partner across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless strategy and execution of product marketing initiatives.

• As DISQO scales, build and lead the Product Marketing team—defining roles, processes, and standards, and growing the function over time.

AI Focused Impact:

• Set the vision for integrating AI-driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption.

• Partner with Product, Data Science, and Engineering to translate AI-powered capabilities into clear, differentiated customer value propositions.

• Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation.

• Build AI-enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI-enhanced products.

• Champion responsible, high-impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go-to-market performance.

What you bring to the role:

• 10+ years of B2B product marketing experience, including time in a high-growth, fast-paced startup/scale-up environment, with a track record of progressive responsibility.

• Proven success partnering at a senior level with Product Management, Sales, Customer Success, and Revenue Operations in a multi-product organization.

• Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product-led growth motions.

• Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance.

• Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral.

• Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging.

• Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives.

• Clear history of enabling sales teams to meet and exceed their goals.

• Strong leadership presence with the ability to influence senior stakeholders, foster collaboration, and drive results across teams.

• Experience building, scaling, or mentoring a product marketing function or team is a strong plus, with the appetite to build and lead a team as DISQO grows.

• Excellent communication, planning, and interpersonal skills.

• Comfort operating in ambiguity with a creative, critical-thinking mindset.

• Experience in adtech, marketing measurement, or programmatic media.