Marketing Manager - Americas - San Francisco / NYC

We are looking for a results-driven Marketing Manager – Americas to own regional pipeline growth across AI and non-AI offers. This role is responsible for building and executing country-specific go-to-market plans, improving lead quality and conversion, and identifying the channels, markets, offers, and messages that generate real pipeline. You will work closely with SDRs, sales leaders, partnerships, agencies, freelancers, and global marketing teams to diagnose funnel gaps, optimize regional spend, and drive measurable growth across key AMER markets.

What Success Looks Like:

• AMER hits pipeline targets with clear visibility by country, offer, and channel
• Opportunity volume and quality improve, not just MQL volume
• Underperforming markets have clear recovery plans and measurable progress
• Regional spend shifts toward channels and countries that produce real pipeline
• Sales trusts marketing because leads are relevant, timely, and convert
• Partnerships become a meaningful pipeline channel, not just conversations
• Leadership receives clear answers on what is working, what is not, and what needs to change

*This is a hybrid position based in San Francisco or New York City*

• Own AMER regional pipeline targets across AI and non-AI offers
• Build and execute the AMER marketing plan by country, segment, and channel
• Improve lead quality, conversion to opportunity, and pipeline efficiency — not just top-of-funnel volume
• Identify why we win or lose by market, channel, offer, and competitor
• Drive country-specific GTM plays for key AMER markets based on actual buying behavior, local channels, and competitive context
• Work closely with SDRs, sales leaders, partnerships, and global marketing to improve SMQL to SQO to pipeline conversion
• Diagnose funnel leaks and fix them quickly across messaging, targeting, qualification logic, routing, landing pages, offers, follow-up, and channel mix
• Build regional growth through a mix of paid campaigns, events, partnerships, affiliates, field marketing, and localized testing
• Create practical 30/60/90-day plans for underperforming markets and execute against them
• Push for clarity, accountability, and measurable output across agencies, contractors, and internal stakeholders
• Recruit and manage regional freelancers or agencies where needed

• Proven experience in B2D regional, demand generation, growth, or field marketing roles, ideally across the Americas
• Strong understanding of pipeline generation, funnel conversion, lead quality, and sales-marketing alignment
• Experience building and executing multi-channel marketing plans across paid, events, partnerships, affiliates, field marketing, and localized campaigns
• Ability to analyze performance by country, channel, offer, segment, and competitor, and translate insights into action
• Strong collaboration skills with sales, SDR, partnerships, global marketing, agencies, and external vendors
• Hands-on approach to diagnosing funnel issues and improving conversion across the full buyer journey
• Comfortable operating with revenue targets, clear KPIs, and accountability for measurable business outcomes
• Excellent communication, prioritization, and project management skills
• Experience managing freelancers, agencies, or contractors is a plus
• Familiarity with AI, data, SaaS, or technology markets is a plus