Next Insurance is a fast-growing startup based in Silicon Valley that is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price. As the leading digital insurtech company transforming small business insurance, we just announced a $250 million new funding round, bringing the company’s valuation to $4 billion and total funding raised to more than $880 million!

We are looking for a Growth Marketing Manager to optimize additional policy adoption, post purchase and increasing overall customer lifetime value via all available marketing channels, such as email, direct mail, blog, organic social, in-app, SMS, phone support and retargeting ads. One-stop-shop is one of the most important company strategies and a robust and scalable cross-sell program is the only way to get there. This person will need to deliver against revenue goals, establish an experimentation/optimization strategy and build intelligent trigger/automation that significantly increases cross-sell revenue per active customer.

This role reports to the Head of Lifecycle Marketing and collaborates closely with Insurance/Service Product Manager, Content Writer and Creative to ensure one single tone of voice to active customers.

Key Responsibilities

• Drive 10% of direct business with a 200% Y/Y growth target.
• Hands on developing cross-sell audience/messaging strategy that includes aspirational vision, technical feasibility and financial projections.
• Hands on developing cross-sell channel strategy such as email marketing, direct mail, SMS, push notifications & outbound calls to achieve business goals.
• Hands on directing internal/external copywriter and graphics designer for creative assets.
• Hands on implementing marketing automation data-driven logic, email template, campaign configuration and metrics reporting.

Desired Skills and Experience

• 5+ years experience of B2C lifecycle/retention marketing experience
• Must have direct ownership of revenue target
• Must have hands-on marketing automation experience (Marketo, Responsys, Iterable, Mailchimp)
• Excellent in logic and data analytics
• Excellent in audience segmentation & persona identification
• Excellent in influential messaging strategy
• Ability to make data-driven decisions and balance short & long term tradeoff.
• Ability to drive conversion-focused copy & creative and yet also align to brand voice/positioning.

One of our core values is ‘Play as a Team’; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next’s policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.